Creative Strategist Projects in Nottingham
Creative Strategist Projects in Nottingham
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Mason Blair
Scaling Magic Tree Superfoods with Meta Creative
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Mason Blair
Magic Tree Superfoods was turning £4,617.75 a month at 1.90x and had stopped finding new audience. I went deep into Andromeda and how Meta's retrieval system actually distributes ads, then rebuilt the account off phase testing and custom audiences onto a single testing ecosystem where the creative does the targeting. Deep avatar research -reviews, forums, Meta data - gave me the real desires and objections, and that became deliberate creative diversity across formats aimed at different pockets of audience. It produced the "YOUR CHILD" angle, now the whole campaign. £105,983.30 in a rolling 30 days at 5.09x. A 23x lift.
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Mason Blair
This deck goes through case studies of current clients, with real results and static ads along with my process.
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