Freelance Creative Strategists in Nottingham
Freelance Creative Strategists in Nottingham
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Mason Blair
Nottingham, UK
Meta Creative Strategy + Media Buying for E-commerce brands
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Meta Creative Strategy + Media Buying for E-commerce brands
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Scaling Magic Tree Superfoods with Meta Creative
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5
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Magic Tree Superfoods was turning £4,617.75 a month at 1.90x and had stopped finding new audience. I went deep into Andromeda and how Meta's retrieval system actually distributes ads, then rebuilt the account off phase testing and custom audiences onto a single testing ecosystem where the creative does the targeting. Deep avatar research -reviews, forums, Meta data - gave me the real desires and objections, and that became deliberate creative diversity across formats aimed at different pockets of audience. It produced the "YOUR CHILD" angle, now the whole campaign. £105,983.30 in a rolling 30 days at 5.09x. A 23x lift.
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92
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This deck goes through case studies of current clients, with real results and static ads along with my process.
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40
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Testimonial from a short project with a E-commerce brand based in Amsterdam.
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35
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