Digital Marketing Projects in NigeriaDigital Marketing Projects in Nigeria
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Cover image for Okay so I need to
Okay so I need to talk about how I'm making UGC ads now, because it's honestly kind of ridiculous how easy this has gotten. If you've ever tried to get UGC ads made, you know the pain. Booking actors, briefing agencies, waiting days, paying way more than you wanted to. I used to think that was just... the cost of doing business. Turns out it's not anymore. Here's what I've been doing instead, the whole thing runs inside one Claude conversation. No creative tools, agency, or ten tabs open at once. Just two connections: Meta and Arcads. Let me break down how it works. Step 1: Research first, always Before generating a single ad, I use Claude and other Premium tools to pull my top performing ads from the last 30 days, then search the web for what's currently working best in my product category. What creative formats are getting impressions, what hooks are driving engagement, and what patterns keep showing up in winning ads. And this is the step almost everyone skips. It's exactly why so many AI-generated ads flop, people jump straight to generation with zero signal on what actually converts. Research first means your first test isn't a guess. It's informed. Step 2: Turn research into scripts Once I've got the research, I hand it to Claude with a specific brief: act as a senior performance marketer, here's my product, here's who it's for, here's the platform. Then I ask for scripts built around real pain points, hook, problem, solution, proof, CTA, all timed out. And I get Claude to score each one and only keep the ones that actually hit. This part used to take me hours of back and forth with a copywriter. Now it's minutes. Step 3: Generate the actual creative So this is where Arcads comes in, it's basically got every major AI video/image model in one place, so I'm not paying for five different subscriptions. I generate an actor image first (with my product reference attached so nothing gets weird or off-brand), approve it, then turn it into a video with the script from step 2 dropped straight in. Small tip that saved me a lot of wasted spend: always fix issues at the image stage, before it becomes a video. It's way cheaper, and way faster. Step 4: Launch without leaving the chat Once the videos are ready, I'll upload them straight to my Meta account through the same conversation. Then I just tell Claude what I want, campaign objective, budget, targeting, in plain language. No Ads Manager or manual setup. And here's the part that actually changes how you test: after a few days, I just ask Claude which ad is performing best and to show me why. It pulls the live data and explains it in plain English. No exporting reports, no spreadsheets. Step 5: Double down Once I know the winner, I ask for more variations of it, same actor, new scripts and the loop just keeps going. Every single round gets a little smarter than the last. The honest truth is this doesn't just save time, it changes the economics entirely. You're not paying agency rates, you're not waiting on turnaround times, and you're testing with actual data. If you're not at a scale where an agency makes sense yet, this is genuinely one of the best ways to get high output without needing a big team or a big budget. Don't forget to hit follow, I'm breaking down a new ad strategy or workflow every week, and you don't want this to be the last one you catch. 👀
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Cover image for GHL Dental Clinic Website +
GHL Dental Clinic Website + Appointment Booking Funnel The client needed a professional and trustworthy online presence to showcase dental services and encourage patient bookings. Their previous setup lacked credibility, structured navigation, and a seamless booking experience. I designed a clean, patient-focused GoHighLevel website that emphasizes trust, service clarity, and easy appointment scheduling, ensuring visitors are guided smoothly from landing to booking. Key Features / What was built ✅ Hero section with strong value proposition and booking CTA ✅ Quick contact/info bar for instant accessibility ✅ Service sections covering all dental treatments ✅ About section to build trust and credibility ✅ Statistics/achievement section to reinforce authority ✅ Visual gallery and trust-building content blocks ✅ Team/doctor showcase to humanize the brand ✅ FAQ section to address common patient concerns ✅ Testimonial section for social proof ✅ Appointment booking CTA integrated across the site ✅ Fully responsive and mobile-optimized design Results / Impact ✅ Increased patient trust through professional presentation ✅ Improved user experience and navigation flow ✅ Higher potential for appointment bookings ✅ Scalable system ready for CRM automation, reminders, and follow-ups in GHL Want a dental or healthcare website that consistently brings in new patients? Let’s build a high-converting GHL system tailored to your clinic.::
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Cover image for I recently used Lovable to
I recently used Lovable to build my portfolio to help clients see my work at a glance, and honestly it was one of the best decisions I've made for my personal brand. As a Tech Copywriter & Blogger, I needed a space that didn't just list what I do but actually showed it. kareemyusuf.com (http://kareemyusuf.com) is where I bring that together, landing pages, campaign copy, social content, and more, all in one place so potential clients can get a real feel for how I work and what I deliver. Building it on Lovable was surprisingly smooth. I could focus on the content and the story I wanted to tell without getting stuck on the technical side, and the end result looks clean, modern, and professional. Check it out at kareemyusuf.com (http://kareemyusuf.com) and let me know what you think. Always open to feedback and new conversations.
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Cover image for Motivated Email Marketing Ad Designs
Motivated Email Marketing Ad Designs I'm excited to share my latest project: a series of email marketing designs for the motivated. brand, centered around promoting Cialis® as an accessible, effective solution for erectile dysfunction (ED) 🧘‍♀️ The goal of this campaign was to create visually compelling ads that emphasize convenience, passion, long-lasting performance, and renewed confidence, while building trust through social proof, testimonials, and credible endorsements. By highlighting benefits such as no in-person doctor visits, fast free delivery, quick onset, extended duration, and discreet packaging, these designs aim to resonate with diverse audiences seeking hassle-free enhancements to their intimate lives, ultimately driving engagement, conversions, and brand loyalty. Some of the images, such as product renders and backgrounds, were generated using AI tools for efficiency, but the entire design process—from layout to final assembly—was crafted within Figma, ensuring a cohesive, professional output tailored for email optimization.
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Cover image for Social Media Shop Setup —
Social Media Shop Setup — Instagram, Pinterest & Facebook Set up fully functional social media shops across multiple platforms for two e-commerce brands, a plant-based wellness and clean eating brand (The Plant Prep Co), and an organic skincare brand (Natural Embrace). Each platform was configured to showcase products directly within the social profile, making it easy for followers to browse and buy without leaving the app. Facebook and Instagram Shops were set up with a dedicated shop tab and product catalogue linked to the brand's inventory. Pinterest was configured with a business profile, product pins, and shoppable content connected to the store. The result was a seamless multi-platform shopping experience that turned social media profiles into active sales channels.
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