Brand Audit (Writing) Projects in MumbaiBrand Audit (Writing) Projects in Mumbai
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Cover image for Social Media Content: Breaking down
Social Media Content: Breaking down complex topics into engaging, easy to understand content. Overview🙌 This social media series was created to make ABA therapy concepts more accessible for parents, caregivers, and educators through visually engaging carousel content. Each post combines simple language, structured information, and playful design elements to transform educational content into something audiences are more likely to save, share, and revisit. Strategy🚀 • Simplified clinical concepts into bite sized, digestible learning moments. • Used carousel formats to increase engagement and encourage longer time spent on content. • Built a cohesive visual system with bright colors, organic shapes, and clear information hierarchy. • Designed every post to educate first while positioning the brand as a trusted resource for families. Skills🧠 • Content Strategy • Educational Copywriting • Social Media Strategy • Carousel Design • Canva Design • Brand Messaging
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Cover image for Social Media content (Educational Content
Social Media content (Educational Content Series): Turning everyday parenting moments into meaningful educational content. Overview🔥 This content series was designed to help parents and caregivers understand how simple daily routines can become opportunities for learning, communication, and skill development through ABA therapy. Rather than relying on clinical language, the content translates therapeutic concepts into familiar, relatable scenarios, making the information more approachable and actionable for families. Strategy🚀 • Simplified evidence based concepts into practical, everyday parenting tips. • Used carousel storytelling to encourage users to swipe, learn, and save the content for future reference. • Combined warm illustrations, soft color palettes, and friendly typography to create an approachable, family focused visual identity. • Structured each post around a common household activity, connecting real life routines with therapeutic outcomes to increase relatability and engagement. Skills🧠 • Content Strategy • Educational Copywriting • Social Media Strategy • Carousel Design • Parent Focused Messaging • Brand Consistency
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Cover image for Recruitment Campaign: Attracting the right
Recruitment Campaign: Attracting the right clinicians through thoughtful employer branding. Overview🙌 This recruitment campaign was designed to help a therapy practice stand out in a competitive hiring market by moving beyond generic job listings and creating a brand experience that reflects the organization's culture, values, and mission. The goal was to attract clinicians who resonate with the practice's approach while making essential information easy to scan and understand. Strategy🚀 • Reframed the hiring process as a brand storytelling opportunity rather than a traditional job advertisement. • Organized key information into clear, digestible sections using intentional typography and visual hierarchy. • Combined warm photography, earthy tones, and editorial layouts to communicate professionalism, trust, and human connection. • Highlighted culture, flexibility, and long term growth opportunities to appeal to value aligned candidates instead of simply listing qualifications. Skills🧠 • Content Strategy • Employer Branding • Recruitment Marketing • Copywriting • Information Architecture • Canva Design • Creative Direction • Brand Messaging
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