Freelancers using Frame.io in MontrealFreelancers using Frame.io in Montreal
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Tobin Dalrymple's avatar
Tobin Dalrymple
proMontreal, Canada
We build B2B podcasts.
4.8
Rating
9
Followers
We build B2B podcasts.
Cover image for LLSC — The Blood Cancer
LLSC — The Blood Cancer Experience The engagement: Full-service bilingual (EN/FR) podcast production for the Leukemia & Lymphoma Society of Canada. The challenge A nonprofit serving cancer survivors and their families needed a podcast that could handle deeply sensitive subject matter with real care — and do it on a nonprofit budget, in both English and French. Their previous podcast producers hadn't delivered on any of those fronts. What I did Structured a flexible engagement model around LLSC's funding reality. Sourced and directed a professional bilingual interviewer with the empathy required for the subject matter. Ran full production in both languages and built the show as a sponsor-ready property from day one. The results Attracted sponsors — podcast became a funding source, not just a cost centre Guests began sharing episodes with their own families and networks (something that didn't happen with previous producers) True bilingual production recognized as a rare differentiator in the Canadian market Client quote "You solved all the pain points for podcasts — absolutely everything… I can't stress enough how important the relationship skills. Our people get back to us and say, 'Wow, she made it so easy. She made me so comfortable.' Nobody used to share their interviews before with our other podcast producers." — Heather Angus-Lee, Leukemia & Lymphoma Society of Canada
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Cover image for UHN — Your Complex Brain The
UHN — Your Complex Brain The engagement: Concept development and creative direction for a branded podcast from North America's largest brain research centre. The challenge University Health Network needed a podcast that could speak to two audiences at once: patients and caregivers looking for hope and clarity, and researchers and clinicians looking for credibility. Most science podcasts pick a lane. UHN needed both lanes to work. What I did Developed the show concept and creative direction around a "science mixed with heart" storytelling formula — an editorial approach that let real patient stories anchor rigorous research content. Built the format, voice guidelines, and episode architecture that the production team now executes against. The results #1 Science Podcast in Canada on Apple Podcasts Won People's Choice — Best Science Podcast 2024 Became UHN's flagship audience-facing content property
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Cover image for SHI International — Innovation Heroes The
SHI International — Innovation Heroes The engagement: Full-service B2B podcast production and paid promotion. 70+ episodes. 7 seasons. #1 on Apple Tech Chart USA (Nov. 2025) The challenge SHI has access to world-class technology leaders — the kind of guests most B2B podcasts would kill to book. But the internal team didn't have the bandwidth to turn that access into a great show. They needed a production partner who could handle everything except the interview itself, and a promotion strategy that matched the quality of the guest list. What I did Took over full production — strategy, booking, recording coordination, editing, social assets, and distribution. Built a promotion engine around the show, including a paid campaign through MowPod and a repurposing system that turns each episode into multiple social video assets for LinkedIn. The results #1 on Apple's USA Technology Chart 1,000% listener increase from the MowPod promotion campaign 20,000 downloads in two days during that push Podcast-derived social videos get 3–4x more engagement on LinkedIn than SHI's static content 50–60 hours saved per season for the host Client quote "Pilgrim does the heavy lifting… so I can focus on interviewing our guests. The team saves me 50–60 hours a season." — Ed McNamara, Director of Communications & Marketing, SHI International
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Cover image for The Catalyst by Softchoice -
The Catalyst by Softchoice - A narrative podcast experiment for B2B audio The engagement: Full-service B2B podcast production. Seven seasons. 101 episodes. Ongoing. The challenge Softchoice had a long-running podcast with solid numbers, but the format was showing its age. Traditional Q&A episodes were starting to blur together — both for listeners and for the executive team who had to keep championing the show internally. The question wasn't "should we keep going?" It was "how do we make this worth doing again?" What I did Ran a PACT strategy workshop to redefine the show's purpose and audience from scratch, then led a format overhaul from standard interview to documentary-style narrative production. This meant rebuilding the editorial process end-to-end — story selection, guest prep, scripting, sound design, and the promotion engine around it. The results +200K all-time downloads across 101 episodes 73.7% average completion rate in Season 7 — up from 63.1% historical average (a 17% lift after the format shift) Best single-episode completion: 79.2% ("The School's Broken Episode") Podcast became Softchoice's most engaging social content channel Now functions as a top ABM sales asset, not just a brand-marketing piece Client quote "Working with Pilgrim has been a game-changer. Their full-service support and strategic insight have not only enhanced our content quality but also our brand's reach and impact." — Angela Cope, Director of Demand Generation, Softchoice
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