Project type: Homepage UX revamp
App: JSU https://marketplace.atlassian.com/apps/5048/jsu-automation-suite-for-jira-workflows
Problem: JSU was experiencing a large user drop off from Sign up moment to Set up moment. Users would land on the homepage confused, unsure what is the next step after installing. Current homepage had too many buttons and distractions that would make users feel overwhelmed and want to give up.
Solution: I built a standardized homepage pattern for first time users (Getting Started pages) with clear CTAs, links to documentation and examples they use to quickly start using the app. I also designed a library of plug and play automation templates. After 12 months, we measured a 21% increase in active users.
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Project type: Feature Redesign
App: JMWE - https://marketplace.atlassian.com/apps/292/jira-misc-workflow-extensions-jmwe
Problem: JMWE was experiencing a large user drop off from Sign up moment to Habit. Users could see the value of the app, but they felt it was not very intuitive for non technical users.
Solution: I redesigned the way users setup automations, allowing them to use an intuitive visual workflow builder. After 12 months, we measured a 32% increase in user adoption.
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