I started the SeneGence checkout redesign by looking at where people stopped.
The behavior data and stakeholder feedback pointed to the same place. Navigation was confusing, mobile and desktop didn’t match, and checkout required an account before anyone could pay.
I took the checkout first. Dropping the account requirement was the biggest change, and the rest was making each step clear about what was coming.
The video is me going through the mobile checkout as it works now. It’s short, which is the point.
The full redesign ran six months and ended up with 80K+ conversions and over $7M in revenue. I was the designer on it from problem definition through delivery, working with engineering and the business team.
If you’re stuck on a conversion problem, start by finding the exact screen where people leave. Redesign that one first.
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I've tried learning React a few times. Always hit the same wall.
The tutorials made sense while I was watching them but then I'd close the video and have no idea where to start on my own.
Scrimba is different because the lesson is the code editor. You're not watching someone build in one window while you try to copy it in another. You click inside what they're working on mid-lesson and write directly in it.
I'm still early in it but I'm further along than I've ever gotten before. For designers trying to bridge design and code, it's the most useful format I've found.
scrimba.com (http://scrimba.com)
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Every product page decision has a job to do before someone ever reaches checkout. On the SeneGence PDP, the job was simple to state and hard to execute: help someone choose a shade with confidence.
That meant building the color swatch grid as the primary interaction, not a secondary detail, with limited edition tags called out clearly so nobody's disappointed after checkout. Related shades and complementary products show up right below, so discovery doesn't dead-end at one product.
On the listing page, filters had to hold up across dozens of SKUs. Mobile users get a filter drawer with chips for active selections. Nothing gets buried behind a menu they'll forget to check.
Case study here: patlopes.com/case/senegence-redesign
Senior Policy Advisor | Former DC Treasurer | Georgetown Law
Senior Policy Advisor | Former DC Treasurer | Georgetown Law
Title: TEACH Trilogy — Psychological Fiction Saga
Description:
The TEACH Trilogy is a three-book psychological fiction saga in development, exploring intergenerational patterns of narcissistic abuse, systemic manipulation, and "fissure awareness" — the capacity to recognize repeating historical and psychological patterns across time.
Book 1 (TEACH) is scheduled for publication in mid/late 2027, followed by Book 2 (SENT) in 2029 and Book 3 (FISSURES) in 2031. The trilogy builds directly on the Glass Truths serialized pilot (December 2025 – December 2026), which established the community, subscription model, and narrative foundation across 29 episodes on Patreon and Substack.
The transmedia project integrates written fiction, audio storytelling, educational psychology, and community engagement — translating 40+ years of institutional leadership, systems analysis, and crisis navigation into accessible, mission-driven narrative form. Published under IFTI Publishing & Advisory.
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Title: Policy Brief Writing & Regulatory Advisory
Description:
Senior document-based policy advisory services delivered exclusively through written analysis, research memoranda, regulatory comment letters, and structured briefings. Drawing on 40+ years of experience in public finance, infrastructure policy, federal regulatory environments, and municipal advisory work — including service as the youngest Washington DC Treasurer in modern history.
Engagements span infrastructure finance policy, broadband and telecommunications regulatory analysis, transportation and housing program strategy, tax-exempt debt structuring guidance, and senior technical review of complex financial and legal documents. All deliverables produced asynchronously via email and written documents — no meetings required.
Served clients across federal, state, and local government agencies, transit authorities, housing organizations, and private sector infrastructure firms through Columbia Equity Financial Corp.
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Title: Municipal Advisory & Infrastructure Finance
Description:
Columbia Equity Financial Corp. (CEFC) is a registered municipal advisory and broker-dealer firm I founded, nationally ranked among top financial advisors with over $7 billion in infrastructure financings. Services span municipal bond issuance, tax-exempt and taxable debt structuring, infrastructure project finance, and federal program coordination across transportation, housing, telecommunications, and broadband sectors.
Clients have included state and local governments, transit agencies, housing authorities, airports, and 501(c)(3) organizations across more than a dozen states including DC, Maryland, Virginia, Georgia, New Jersey, Connecticut, Oregon, and Alaska.
CEFC has held national rankings including #2 among Top 25 Financial Advisors in New England and #2 in the District of Columbia. All advisory services are delivered through written analysis, financial modeling, and document-based deliverables.
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Title: Glass Truths — Serialized Psychological Fiction
Description:
Glass Truths is a 29-episode serialized psychological fiction series published via Patreon and Substack, exploring intergenerational patterns of narcissistic abuse, systemic manipulation, and what I call "fissure awareness" — the capacity to recognize repeating psychological and historical patterns across time.
Launched December 2025 with a structured biweekly release schedule through December 2026, the series integrates audio storytelling, educational psychology, and community engagement through a tiered subscription model. Glass Truths serves as the narrative pilot and community-building foundation for the forthcoming TEACH Trilogy — a three-book saga scheduled for publication beginning in 2027.
This project represents the publishing and creative arm of IFTI Publishing & Advisory, translating 40+ years of institutional experience into accessible, mission-driven storytelling.