Business Strategy Projects in MenifeeBusiness Strategy Projects in Menifee
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Cover image for San Diego Emerging Museum Professionals
San Diego Emerging Museum Professionals - Redesign & Systems Rebuild SDEMP connects and supports museum professionals across the San Diego region. Their website had recognizable branding the board wanted to keep, but the backend made routine updates slow and difficult, and visitors weren't finding what they needed. The challenge wasn't starting over. It was making what existed actually work. What I did: Rebuilt the site architecture while preserving existing brand identity Restructured event management so board members could post updates in minutes without touching code Streamlined navigation around the three things visitors come for: events, resources, and getting involved Built a custom board member section for easy, code-free updates Upgraded accessibility to meet ADA standards Improved SEO structure and optimized site speed across mobile and desktop Result: Faster performance, more frequent event postings, and a backend the board actually uses, without losing the brand presence their audience already recognized. Built on WordPress and Breakdance, optimized for speed with a lean plugin footprint.
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Cover image for Mo's Stucco is a third-generation,
Mo's Stucco is a third-generation, family-owned stucco company in San Diego County with over 30 years of craftsmanship, and no website to show for it. They had the reputation. They needed the presence to match it. The goal wasn't just a website. It was a first impression they'd never had to make before, done right the first time. What I did: Built a complete WordPress site from the ground up using Breakdance Designed for mobile-first with bold visuals that let the work speak Wrote and structured service pages around how homeowners actually make hiring decisions Built a before-and-after gallery to showcase project transformations Added quote request forms and clear calls to action to convert visitors into inquiries Optimized site architecture for local SEO from day one Result: A professional online presence for the first time in three decades — built to generate leads, rank locally, and give Mo's Stucco full ownership and control going forward. Built on WordPress and Breakdance, optimized for speed with a lean plugin footprint.
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