Projects in MendezProjects in MendezA full website redesign I completed for a founder coach & self-leadership speaker.
When we began, she already had an existing website, but it was quite messy and wasn’t fully reflecting the depth of her expertise or guiding her audience through a clear, intentional journey.
So we changed that.
We transformed her site into a strategic, conversion-focused platform that now matches her elevated brand. This included refining her messaging, aligning everything with her new positioning, elevating the design to feel clean, premium, and intentional, and restructuring the page flow to guide visitors from curiosity to trust to action.
Every section now has purpose from establishing authority and showcasing her story, to clearly presenting her offers in a way that connects and converts.
The result is a cohesive online presence that reflects the level she is working at, strengthens credibility, and supports her growth online.
This is what happens when strategy and design come together This project involved transforming a traditional executive resume into a modern, ATS-optimized leadership resume for a senior treasury executive pursuing Director, Vice President, and Treasury leadership opportunities. The objective was to strengthen the client's executive brand by showcasing expertise in corporate treasury, capital markets, cash management, debt financing, financial risk management, and strategic leadership through a concise, achievement-focused presentation.
The resume was completely restructured to improve readability, highlight measurable business impact, and position the client as a strategic finance leader capable of driving enterprise growth and optimizing financial performance. The final deliverable presents a compelling executive narrative while ensuring ATS compatibility and a professional, executive-level design.
Project Highlights
- Transformed a traditional resume into a modern executive leadership resume.
- Strengthened executive branding for senior treasury and corporate finance roles.
- Highlighted measurable achievements in capital markets, cash management, and financial strategy.
- Improved ATS compatibility, visual hierarchy, and recruiter readability.
- Positioned the client for Director, Vice President, and executive treasury opportunities.
Deliverables
*Executive Resume
*ATS Optimization
*Executive Career Branding
