🚀 New Case Study: Sportyeah Landing Experience
Over the past few weeks, I worked on reimagining the digital entry point for Sportyeah, an ecosystem designed to connect athletes, clubs, organizers, brands, facilities, and sports professionals.
The challenge wasn't creating another sports website.
It was transforming a feature-heavy platform into a clear and compelling story.
The goal was simple:
👉 Shift the perception from a sports management platform to the digital home of sports.
Through UX strategy, information architecture, visual storytelling, and UI design, I focused on creating an experience that communicates Sportyeah's vision before its features.
The result is a landing experience built around community, competition, events, broadcasting, and growth—everything connected within a single ecosystem.
🔗 View the full case study:
https://cristianzibecchi.myportfolio.com/sportyeah-landing-experience
#UXDesign #UIDesign #ProductDesign #WebDesign #LandingPage #SportsTech #Figma #DesignPortfolio #DigitalProductDesign
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AI Virtual Creator
The project combines creative direction, AI-generated scenes, natural selfie-style camera movements, voice-over, and social media storytelling.
The goal was to create an authentic, relatable vlog that feels like content filmed by a real creator rather than a traditional AI animation.
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