Product Design Projects in Mar del PlataProduct Design Projects in Mar del Plata🚀 New Case Study: Sportyeah Landing Experience
Over the past few weeks, I worked on reimagining the digital entry point for Sportyeah, an ecosystem designed to connect athletes, clubs, organizers, brands, facilities, and sports professionals.
The challenge wasn't creating another sports website.
It was transforming a feature-heavy platform into a clear and compelling story.
The goal was simple:
👉 Shift the perception from a sports management platform to the digital home of sports.
Through UX strategy, information architecture, visual storytelling, and UI design, I focused on creating an experience that communicates Sportyeah's vision before its features.
The result is a landing experience built around community, competition, events, broadcasting, and growth—everything connected within a single ecosystem.
🔗 View the full case study:
https://cristianzibecchi.myportfolio.com/sportyeah-landing-experience
#UXDesign #UIDesign #ProductDesign #WebDesign #LandingPage #SportsTech #Figma #DesignPortfolio #DigitalProductDesign Sportyeah · Mobile App UX — Early Iterations
This video showcases early UX iterations for Sportyeah, a sports-focused social platform built for Spanish-speaking markets.
Rather than a final visual result, this work documents the initial stage where product ideas were translated into functional structure. The focus was on defining scalable flows, organizing complex interactions, and setting a foundation for future growth.
The app shown corresponds to the Spanish version, designed to compete in markets such as Argentina, Colombia, and Spain. While the product also includes a responsive web version, this showcase centers on mobile-first thinking.
These early iterations prioritize clarity, hierarchy, and system logic over polish—capturing the starting point of a product designed to evolve through continuous iteration.
