Freelance Product Marketers in Malmö
Freelance Product Marketers in Malmö
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Euphilena
Malmö, Sweden
Content strategist & copywriter | B2B demand generation
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Content strategist & copywriter | B2B demand generation
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LEAD MAGNET & LANDING PAGE 2025–2026 Customer Insights Report: Data-driven ebook with conversion-focused landing page Created a complete lead magnet package including a multi-page insights report and dedicated landing page. The report presents real user data from Tribe CRM's customer base, turning internal metrics into valuable industry content for prospects. What the report covers: Full customer journey data from onboarding to renewal Personalisation, integrations, and workflow adoption patterns AI and automation usage trends Sales activity and deal creation behaviour Renewal performance and long-term loyalty metrics The landing page uses benefit-led copy to position the report as actionable insights rather than promotional content. The headline and supporting copy focus on what prospects will learn ("See how real companies used Tribe CRM") rather than product features. This project required synthesising complex internal data into accessible insights, writing both the report content and the landing page copy, and structuring the content for lead generation while maintaining editorial value for readers.
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COMPETITOR COMPARISON PAGES Tribe CRM vs Competitor Series: Head-to-head comparison pages Created a complete series of structured comparison pages positioning Tribe CRM against major competitors in the European CRM market. Each page uses feature-by-feature comparison tables, side-by-side pricing analysis, and benefit callouts highlighting where Tribe has clear advantages. Competitors covered (all live on website): Tribe CRM vs Bigin by Zoho CRM Tribe CRM vs Odoo CRM Tribe CRM vs Monday CRM Tribe CRM vs Brevo Tribe CRM vs SuperOffice and more. The copy maintains factual accuracy across all pages while framing Tribe's strengths: unlimited data storage, transparent pricing, GDPR compliance, and European data hosting. Each comparison point focuses on practical buyer concerns rather than technical specifications. All pages include customer testimonials, FAQ sections addressing common objections, and conversion-focused CTAs. The structure helps buyers evaluate both options while making the case for Tribe without being overly promotional. Each page required competitor research, compliance review, and careful fact-checking to ensure all claims were accurate and defensible.
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COMPETITOR COMPARISON PAGES Tribe CRM vs Excel: Head-to-head comparison pages Created a complete series of structured comparison pages positioning Tribe CRM against major competitors in the European CRM market. Each page uses feature-by-feature comparison tables, side-by-side pricing analysis, and benefit callouts highlighting where Tribe has clear advantages. Competitors covered (all live on website): Tribe CRM vs Bigin by Zoho CRM Tribe CRM vs Odoo CRM Tribe CRM vs Monday CRM Tribe CRM vs Brevo Tribe CRM vs SuperOffice and more. The copy maintains factual accuracy across all pages while framing Tribe's strengths: unlimited data storage, transparent pricing, GDPR compliance, and European data hosting. Each comparison point focuses on practical buyer concerns rather than technical specifications. View it online here: https://tribecrm.eu/tribe-vs-excel/
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GEO-OPTIMISED BLOG POST Wrote a comprehensive blog post optimised for both traditional SEO and Generative Engine Optimisation (GEO). The post includes a TL;DR quick answer section at the top, structured comparison tables, and clear answer boxes formatted for AI search engines and featured snippets. The content walks small business owners through CRM selection criteria: team size, budget considerations, integration needs, ease of use, and GDPR compliance. Each section provides actionable guidance rather than promotional fluff. Structured with H2/H3 hierarchy optimised for readability and search visibility. The post positions Tribe CRM as a recommended option while providing genuinely useful information for readers still in the research phase.
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