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Cover image for If there’s one thing I
If there’s one thing I love about AI adverts and video production, it has to be experimentation. I’ve been working on an advertisement for PickPeas, and this right here is the first draft. There’s still a LOT I want to fix and enhance. The pacing, a few transitions, some character details, and a couple of visual moments can definitely be pushed further. But honestly? This already feels about 80% complete. And that’s what I find so interesting about working with AI for video. You can start with a rough idea, experiment with different visual directions, test a sequence, break it, rebuild it, and suddenly you’re looking at something that actually feels like an advert. The goal isn’t to get everything perfect in the first generation. It’s to experiment enough to discover what works. This is just Draft 01. 👀 I’ll share the final version once I’ve pushed it further. What do you think of the direction so far?
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Cover image for Overview Aster Clinic, part of Aster
Overview Aster Clinic, part of Aster DM Healthcare and one of the largest clinic networks in the Middle East, offers a wide range of aesthetic services across cosmetic, dental, and dermatology care. The campaign aimed to reposition Aster Aesthetics as a trusted and approachable destination for beauty and self-care treatments. Goal To increase awareness of Aster Clinic’s aesthetic services, shift customer perception beyond general healthcare, and encourage more inquiries and clinic visits through a confidence-driven campaign narrative. Challenges One of the key challenges was changing the existing perception of Aster as primarily a healthcare provider rather than a beauty and cosmetic brand. The communication needed to feel aspirational and premium while still maintaining the trust and credibility associated with a medical institution. Solution The “Why Hide, When You Can Shine?” campaign used confident messaging and visually polished creatives to create a stronger emotional connection with the audience. By balancing beauty-focused storytelling with Aster’s trusted healthcare identity, the campaign helped position the brand as a reliable choice for aesthetic treatments while improving visibility and audience engagement.
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Cover image for WEE
WEE
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