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Perry Music Festival Series
Creative Direction, Production Management, Web Design, Print Design
Over ten years, I worked with the organizers of this city music festival to evolve their brand from a local event into a polished, large-scale experience.
For this season’s campaign, I led creative direction and production for all materials from sell sheets and banners to VIP passes, digital ads, and a full festival booklet. The goal was to move away from a “small-town” look and establish a unified, professional identity that reflected the festival’s growth and ambition.
My role was multiplied to creative director, production manager, print layout designer, and web designer to make sure all elements were cohesive across mediums. The results helped elevate the event’s visibility and audience experience. 
