Residue needed an identity that felt as intimate as the product itself a fragrance brand built around memory and lingering feeling, not just scent. The challenge was translating that emotional, sensory concept into a visual system: packaging, color, and typography that felt confident and premium, while staying warm and personal rather than clinical.
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Building a brand identity for Poppin meant translating "sparkling fruit juice" into something that felt playful, bold, and unmistakably shelf-ready not just another drink brand blending into the cooler. The challenge was creating a flavor-driven color system distinct enough to work across four different fruits, while keeping one consistent, recognizable identity tying them all together.
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