Cover image for As senior social strategist & creator, I led social executio...
As senior social strategist & creator, I led social execution & delivered strategy for MilkPEP’s flagship campaigns — including Gonna Need Milk, Every Woman’s Marathon, Milk Gaming, & 26.2. I manage end-to-end content production across TikTok, Instagram, YouTube, & Meta, producing over 400+ original social assets in my time to drive brand engagement, community growth, and cultural relevance. I’ve helped grow Team Milk community program from 5k to over 30k woman's runners in a year, produced large-scale event coverage (NYC & Boston Marathons, VidCon, SXSW), & led shoots with talent including Natasha Bedingfield, Janelle Monáe, and Chrissy Teigen. My work focuses on turning brands into organic social communities, developing tone of voice, & producing trend-driven, human-centered content that bridges sports, wellness, and culture.
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