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Cover image for I chose Coca-Cola because of
I chose Coca-Cola because of its long history of joyful, community driven storytelling, and because the brand is actively building toward a more end to end AI enabled marketing process. The story takes a simple moment and turns it into a whimsical journey, reminding us that sports can inspire and bring us all together when we need it most. I approached this like an edit from day one in Morphic AI Studio, building the spot beat by beat and iterating on shots until the pacing, comedy, and music cues landed. Visually, I wanted a clear escalation from a stark office environment into a bold Coke red world, staying with one character all the way to the Super Bowl. Fan made speculative ad created for the Morphic Challenge. Not affiliated with or endorsed by The Coca-Cola Company. Created using Morphic AI Studio.
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