Freelancers using Octopus.do in London
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Gary Szaszik
PRO
London, UK
B2B Websites for Complex Industrial & Defense Companies
20
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B2B Websites for Complex Industrial & Defense Companies
36
Most companies don’t realise how much a confusing website costs. Ryse Energy wanted to change that. They’re a global renewable company, but their old site made it hard for visitors to understand what they do or where to go next. What was not working: • Outdated design • Slow loading pages • Confusing navigation • No paths for different user types • No guidance for early, planning, or ready-to-buy visitors What we improved: • Clear information architecture • User journeys for every stage • Navigation that guides, not overwhelms • Scalable structure for all content • A modern visual system that builds trust The result? A site that feels simple, credible, and easy to move through, no matter where you are in your decision-making journey. Clarity drives conversions. And for complex products, it’s everything.
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Cybersecurity website hero concept This concept was designed to address clarity issues in the existing site. The product and its proprietary technology weren’t coming through clearly, which made it hard for visitors to understand what the platform actually does or why it’s different. Another key challenge was visibility and conversion. Important information was missing, and there was no clear path for interested users to get in touch or take the next step. The goal of this hero was to clearly explain the product, introduce technical depth gradually, surface credibility early, and guide the right users toward action.
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Cybersecurity website hero concept This concept was designed to address clarity issues in the existing site. The product and its proprietary technology weren’t coming through clearly, which made it hard for visitors to understand what the platform actually does or why it’s different. Another key challenge was visibility and conversion. Important information was missing, and there was no clear path for interested users to get in touch or take the next step. The goal of this hero was to clearly explain the product, introduce technical depth gradually, surface credibility early, and guide the right users toward action. It didn’t ship in this form as we chose a different visual direction, but it reflects how we approach complex cybersecurity products: clarity first, depth second.
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Clear beats clever. This section sits near the end of the page to answer one simple question. What happens next? After explaining the product and use cases, the goal here is to give buyers a clear path to engage.
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