Creative Direction Projects in Las VegasCreative Direction Projects in Las VegasI led the creative strategy for a traveling activation that reimagined engagement through taste, scent, and storytelling. Housed in a vivid red shipping container, the experience invited guests across five states to explore their flavor profiles through holographic cocktail lessons, fragrance pairing, and interactive play.
Each detail, from custom scent strips to creator-led cocktail stations, transformed the brand’s luxury ethos into something approachable, tactile, and human.
The result was a vibrant intersection of technology, community, and craft that deepened emotional connection to the Hennessy brand. 
