Freelancers using Adobe InDesign in Las Palmas de Gran Canaria
Freelancers using Adobe InDesign in Las Palmas de Gran Canaria
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Angel Bernal
Las Palmas de Gran Canaria, Spain
Senior Graphic Designer with more than 5 years of experience
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Senior Graphic Designer with more than 5 years of experience
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CASE STUDY An editorial infographic developed as an academic project to communicate complex information about drug use in a clear, visual, and accessible way. The goal was to demonstrate how information design can improve understanding of extensive content through effective visual organization. The main challenge was to structure a large amount of data without overloading the composition. To achieve this, principles of visual hierarchy, editorial grids, and information architecture were applied, combining typography, graphics, iconography, and visual elements to facilitate an intuitive reading experience. The result was a balanced and functional editorial piece that showcases expertise in information design, content organization, and visual communication, reinforcing the importance of design as a tool for conveying knowledge. PROJECT SUMMARY Design of an editorial infographic for a study on drugs, applying principles of visual hierarchy, grids, typography, graphics, and iconography to communicate complex information in a clear and organized manner. https://angrafista.com/es/project/drugs-infographic
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CASE STUDY This project involved the editorial design of the menu for Havana Rouge, translating the restaurant’s retro-tropical identity into one of the most important communication elements of the customer experience. The goal was to create a visual system that remained consistent with the brand and made the content easy to read and navigate. Every design decision—from composition and typographic hierarchy to the use of textures, colors, and graphic elements—aligned with the visual language previously defined for the brand. The result was an editorial piece that not only clearly organized the menu offerings but also reinforced the restaurant’s personality and character on every page. PROJECT SUMMARY Editorial menu design for Havana Rouge, applying the brand’s visual identity through a coherent composition, hierarchy, and graphic language to enrich the customer experience.
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CASE STUDY Fangio Habana needed a series of promotional materials capable of conveying the essence of its culinary and hospitality concept, inspired by 1950s Cuba. The challenge was to develop a cohesive visual identity for posters, social media, and physical media, capturing the elegance and cultural appeal of one of Havana’s most iconic eras. The creative proposal was based on reinterpreting the visual imagery of 1950s tropical luxury, drawing inspiration from brands such as SelvaRey Rum and combining them with the restaurant’s own values. Through retro-vintage graphic elements, warm colors, and a visual direction inspired by the glamour of the era, a consistent and recognizable promotional system was created. The result was a collection of pieces that reinforced the brand’s positioning and successfully conveyed the exclusive, nostalgic, and sophisticated atmosphere that characterizes the Fangio Habana experience. PROJECT SUMMARY Design of posters, social media content, and promotional materials for Fangio Habana, inspired by vintage tropical aesthetics and the luxury of 1950s Havana.
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CASE STUDY Pinchita Estudio began as a personal initiative to create a creative agency and artistic community focused on brand development, content creation, and visual projects. As founder and director, I was responsible for defining the strategic vision, overseeing art direction, and building the studio’s identity from its earliest stages. The main challenge was to transform an entrepreneurial idea into a brand with its own personality, developing a coherent narrative and a visual language capable of adapting to different formats and creative needs. The project included the creation of brand strategies, content, and a series of animations that showcase the scope and evolution of the work carried out. The result was a solid identity that served as a platform to drive creative projects and solidified my first experience leading my own startup, laying the foundation for my current approach as a designer and brand strategist. PROJECT SUMMARY Creation and management of Pinchita Estudio, a creative agency and artistic community, developing its identity, brand strategy, art direction, and audiovisual content as part of my first entrepreneurial project. https://angrafista.com/es/project/pinchita-estudio
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