Marketing Strategy Projects in Las Palmas de Gran CanariaMarketing Strategy Projects in Las Palmas de Gran Canaria
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Cover image for CASE STUDY This project involved developing
CASE STUDY This project involved developing the visual identity for a restaurant inspired by the retro-tropical aesthetic of 1950s and 1960s Cuba, reinterpreted from a contemporary perspective. The proposal sought to evoke nostalgia for an iconic era through a deconstructed graphic language, aimed at a young audience. My involvement extended beyond visual design, as I was also involved in defining the brand strategy and providing creative direction for the project. Based on a communication vision approved by the client, we established the graphic guidelines that shaped the brand identity and ensured its consistency across all touchpoints. The result was a solid and coherent brand, capable of conveying a distinctive identity and maintaining a unified visual language across all media, combining strategy, branding, and design. PROJECT SUMMARY Development of a brand strategy and visual identity for a retro-tropical-inspired restaurant, creating a consistent graphic system applied coherently across all communication channels.
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Cover image for CASE STUDY This project involved designing
CASE STUDY This project involved designing a branding system for a collaboration between a restaurant with a classic Havana aesthetic and a Latin American film festival. The main challenge was to integrate two visual identities with distinct personalities into a coherent and balanced whole. The proposal drew on the festival’s graphic elements and combined them with the restaurant’s visual language, seeking a natural harmony between the two brands without either one taking center stage. Through a careful visual hierarchy, typographic selection, and graphic treatment, a system was created that effectively communicated the collaboration. The result was a brochure that served as a meeting point between gastronomy and culture, reinforcing the identity of both institutions within a unified visual experience. PROJECT SUMMARY Design of a publishing system for a collaboration between a classic Havana-style restaurant and a Latin American film festival, integrating both identities into a coherent and balanced visual proposal.
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