Projects using G Suite in LagosProjects using G Suite in Lagos5 Questions Every Founder/Project Should Ask About Their Social Strategy:
Question 1
Are you building a community or just collecting people?
Most projects post updates and memes but ignore genuine engagement. True communities defend your project in bear markets and drive organic adoption.
Ask yourself: Are people talking about us when we’re not posting?
Are we rewarding meaningful participation (ideas, feedback, contributions) or just farming engagement?
Question 2
Does our content actually educate and add value or is it mostly noise?
Web3 audiences have seen enough ‘LFG’ and ‘to the moon’ to last three lifetimes. They’re not stupid. They’re just tired.
Ask yourself: Are we explaining our tech, use cases, and vision in accessible ways?
Are we sharing insights, alpha, or tutorials that help our audience or just “to the moon”, “LFG” posts?
Question 3
Are we measuring the right metrics beyond vanity numbers?
Follower count and likes are easy but misleading.
Ask yourself: What’s your engagement rate?
Your sentiment score?
How many people moved your Twitter to your Discord/Telegram and actually stayed?
How many users or organic connections came from a piece of content?
Question 4
How resilient is our strategy to market cycles and volatility?
Bull markets are forgiving. They cover bad comms the way a good beat covers weak lyrics..... for a while. Bears don’t forgive. They expose everything you built on hype instead of trust.
Ask yourself: Do you have a plan for the quiet months?
The red months?
Are we over-relying on hype cycles?
How do we maintain trust when prices drop?
Question 5
Are we leveraging the right platforms or just the familiar ones?
X is where discovery happens. Discord is where depth lives. Telegram is where your most active believers gather. There’s Instagram, LinkedIn and TikTok too. They’re not interchangeable. Using them the same way is social suicide.
Ask yourself: Is our presence consistent and authentic across all of them?
Or just loud in one place and silent everywhere else?
The strongest projects don’t just post: they connect, educate and endure through every market cycle. Stress test your social strategy against these 5 questions then iterate. And if you have an area in your social strategy you’re rethinking, connect with me or comment and I’ll respond. Follow me @WeirdlyWired_ (https://x.com/WeirdlyWired_) for more practical social, brand and community strategies that cut through the noise and actually convert.