Social Impact Strategy Projects in LagosSocial Impact Strategy Projects in Lagos
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Cover image for Fishing Apparel Brand: $165K Revenue,
Fishing Apparel Brand: $165K Revenue, 776K Views I started with a full content and brand positioning audit, then repositioned the visual language around a luxury outdoor lifestyle, not just "fishing gear." From there, I built and executed a results-driven content system across organic social media and email marketing, designed to turn casual scrollers into buyers. Results from the campaign: $165K+ in revenue 776K+ views 81K+ accounts reached A consistent content system across feed, grid, and story The strategy leaned into the brand's Florida roots as a credibility anchor — proof they actually fish these waters — while using lifestyle-driven imagery to connect with an outdoor audience far beyond Florida. That combination is what lets a regional brand earn global reach. Services included: content strategy, brand positioning, Instagram content (feed, grid, reels, stories), social media management, and email marketing. If your brand has the product and the story but not the system, let's build one that performs like this.
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Cover image for Skincare Brand Growth & Automation
Skincare Brand Growth & Automation Funnel The Challenge The client had strong social engagement but was losing revenue due to slow DM response times and manual order processing. The Strategy As a Social Media Manager and CRM/Form Expert, I turned their profile into an automated sales engine: Content Pivot: Revamped the feed with product education to maximize profile traffic, mirroring the high-growth structure seen in image_065641.png. Interactive Funnel: Integrated a custom skincare quiz and smart intake form to instantly pre-qualify buyers and recommend products. CRM Automation: Connected form responses directly to a backend CRM to automate order routing and lead follow-ups. The Results This eliminated manual DM bottlenecks, transformed casual followers into qualified leads, and significantly boosted nationwide e-commerce sales.
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