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Cover image for I'll change the way you
I'll change the way you think about Google Ads... Don't be GOLD FISH, read it through!!! A friend called me recently in a total panic. He'd just spent $3,000 on Google Ads and got absolutely nothing back. Zero leads. Zero sales. Just gone. And of course, his conclusion was "Google Ads is dead." I hear this a lot. And honestly, I get why people believe it. But let's actually talk about what's true here, because there's a real difference between "Google Ads doesn't work" and "MY Google Ads didn't work", and almost everyone mixes those two up. Here's the honest part first: Google Ads has genuinely gotten harder. More competition, higher costs per click, way more automation, less manual control than it used to have. If you're running it the same way you did 5 years ago, you will lose money. That part is real, not made up. But here's what actually happened when I looked into his account, and it's the same pattern I see over and over: → No conversion tracking set up at all. Google was spending completely blind, no idea what was actually working. → Broad match keywords on a tiny budget, so ads were showing to people with barely any relevant intent. → Generic ad copy, the kind that could describe literally any business in any industry. → Zero negative keywords, zero ad extensions. → The campaign ran for 6 weeks and nobody had looked at the search terms report once. None of that is Google's fault. That's a setup problem, and setup problems are fixable. Here's the thing that really gets me: most people who say "Google Ads doesn't work" tested one bad setup, once, for a few weeks, and quit. That's like going to the gym twice, not seeing abs, and telling everyone fitness is a scam. Nobody thinks that way about fitness, everyone accepts it takes skill and consistency. Google Ads is exactly the same. It's a skill. It can be learned. It just LOOKS deceptively simple from the outside, and that's exactly what traps people. And honestly, some of what Google's automated over the years is genuinely good, smart bidding can process signals no human could ever track manually. The automation isn't the problem. The problem is people hand control over to the algorithm before giving it anything useful to actually learn from. Like hiring a great chef and handing them an empty fridge. Here's what we actually did to fix my friend's account, none of it cost extra: ✓ Set up proper conversion tracking for the first time ✓ Went through the search terms report and built a real negative keyword list ✓ Rewrote the ad copy to speak to an actual specific problem, not generic fluff ✓ Tightened match types ✓ Added sitelinks, callouts, a location extension Same budget. Same platform. Within 6 weeks, more leads than the previous 6 months combined. The platform didn't change. The approach did. Here's the real takeaway: if you tried Google Ads once and it flopped, don't write off the platform, write off the version of yourself that ran it that first time. You know more now. Most competitors are still stuck obsessing over match types and bid tweaks while ignoring whether their offer or landing page is even any good. If you're willing to actually understand this at a strategic level instead of just clicking buttons, you're already ahead of most people running ads right now. Follow along, more real breakdowns like this coming. 👀
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Cover image for Get Facebook Ads Campaign Setup
Get Facebook Ads Campaign Setup & Management | Meta Ads, FB Ads, Instagram Ads Done!!! Running Facebook ads without the right setup is like throwing money at Meta and hoping something sticks. I make sure that doesn't happen. I specialize in Facebook Ads, Meta Ads, and Instagram Ads building campaigns that are set up right from the first click, tracked properly, and optimized toward real results, not vanity metrics. What you get: I start with proper Facebook advertising foundations a clean Meta Ads Manager account, correct Facebook Pixel setup, and Conversions API tracking so every result you see is actually accurate. A lot of accounts I take over have this part broken, which quietly wastes ad spend for months without anyone noticing. From there, I build your facebook ad campaign around real audience data, custom audiences, lookalike audiences, and interest-based targeting depending on what fits your business. If you're running paid ads for lead generation, I structure the campaign so leads land somewhere you can actually follow up on them. If you're running ecommerce ads, I set up retargeting ads so people who almost bought come back and finish. Every campaign includes: Full facebook ads manager and meta ads manager setup Facebook pixel setup and conversion tracking configured correctly Audience research and targeting strategy tailored to your niche Ad copywriting and creative direction based on what converts for your specific market A/B testing structure so you know exactly which ad, audience, or angle is working Ongoing ad campaign management and optimization as data comes in Retargeting ads setup to recover warm leads and abandoned interest Why this works better than a generic setup: Anyone can turn on a campaign. What actually moves the needle is knowing which audience targeting to use, which conversion event to optimize for, and when to shift budget instead of just leaving it on autopilot. That's the part I focus on, not just launching ads, but managing them like they're spending my own money. Whether you need a single campaign built from scratch or a full paid social funnel across Facebook and Instagram, I'll tell you honestly what your business actually needs before we start, not just sell you the biggest package
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Cover image for Google Shopping Ads Campaign —
Google Shopping Ads Campaign — Patriot Classic (Coyote Air Intakes) Overview Patriot Classic is an automotive parts store selling performance upgrade components, including Coyote Air Intakes. The brand targets car enthusiasts and performance vehicle owners looking for quality aftermarket parts online. This project involved setting up and managing a Google Shopping campaign to drive product visibility and generate direct sales through paid search. The Goal Launch and optimize a Google Shopping campaign that would put the client's products in front of high-intent buyers, generate measurable purchases, and keep the cost-per-click efficient enough to deliver a strong return on ad spend (ROAS) — all within a modest budget. Challenges The main challenge was competing in a niche but competitive automotive parts market where bigger retailers dominate ad placements. Getting meaningful impressions and clicks without burning through budget quickly required precise product feed optimization, smart bidding strategy, and tight audience targeting. Keeping the average CPC low while still winning enough auctions to generate real purchases was a constant balancing act. Solution / Outcome Through careful campaign structuring, product feed refinement, and continuous bid optimization, the campaign delivered strong results within 30 days: Overall Campaign: 1.94K clicks across 102K impressions at an average CPC of just $0.50, spending $971 total Coyote Air Intakes Ad Group: 32 clicks, 1.76K impressions at $0.62 CPC, resulting in 4 confirmed purchases The campaign proved that with the right structure and optimization, even a lean budget can generate real sales in a competitive product category. The key takeaway: in Google Shopping, winning isn't about spending the most — it's about targeting smarter and optimizing relentlessly.
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