Not getting enough leads from Google Ads? Here’s a common mistake local service business make. You’re trying to sell your local services directly to strangers. And in marketing, strangers don’t just hire local service provider. They hesitate. They compare. They delay. Before a potential client hires a local business, they need trust. That’s why local service business need an offer. A offer could be: ✅ A free booking/inspection/consultation ✅ A first time discount ✅ A short brochure related to their need This gives value first and builds confidence. Once trust is built, converting that lead into a client becomes much easier. Remember: Cold traffic needs warming up especially in local marketing. If your Google Ads aren’t working, don’t just adjust bids or keywords. Fix the strategy first. Questions? Drop a comment