Projects using Recraft in Kuala LumpurProjects using Recraft in Kuala LumpurJUMA
Good habits, no bargaining.
JUMA comes from the Korean ajumma archetype: the auntie who is loud, practical, caring, stubborn, and somehow convinced she is always right.
And like any serious ajumma, she comes with a cart. Nobody knows what is inside, but it probably fixes the problem.
Not a soft wellness mascot. JUMA is the one who sees you skipping breakfast, doomscrolling, avoiding basic tasks, and immediately steps in.
Brush your teeth. Eat something. Drink water. Finish the thing. Go outside.
JUMA lives as both a digital and physical mascot. She can nudge you from an app, sit on your desk as a habit object, show up in your bathroom, or take over a billboard.
→ Link (https://www.recraft.ai/project/bdaafe65-677a-438d-b6e6-e33d2f1aa2d3) Meet KAYA, the self-appointed manager of a coffee that never hired him.
Kaya is a cat shaped like a jar of kaya (that is how I got the inspiration😉of the character), the coconut jam we love in Malaysia.
Round, orange, and permanently unimpressed, he guards the sacred ritual of the slow breakfast, coffee, half-boiled eggs, and toast done properly or not at all.
He judges anyone who orders takeaway, naps on the till during rush hour, and has never once moved for a customer.
In Malay, "kaya" means coconut jam, and also rich. He is both.
One cat, one wordmark, one rule: orange belongs only to him.
Built entirely in Recraft, character sheet, expression sheet, name-logo, jar label, poster, stickers, menu, merch, and his own cartoon show.
Same cat. Same judgment. Different assets.
Slow mornings only. ☕
Recraft Project URL: https://www.recraft.ai/project/d3778493-0e89-41d6-9971-4e9eed96b160 
