Projects in KristiansandProjects in KristiansandWebsite copy and positioning for my own ghostwriting business
Before/After images... obvious difference, I hope. lol
This is my own website, built to show exactly how I approach copy.
Most ghostwriting websites talk about services, but they don’t make the reader feel understood. They explain what the writer does, but not why it matters.
I rewrote the homepage to focus on clarity, human tone, and the real problems founders deal with when they try to write their own content.
The goal was simple: when someone lands on the page, they immediately understand what I do, who it’s for, and why it matters, without reading fluff.
The before and after shows how small changes in wording, structure, and focus can completely change how a message feels.