Social Media Management Projects in KolkataSocial Media Management Projects in KolkataA collection of three social media carousel designs created for different industries — automotive, interior design, and fitness.
For these projects, I developed the overall visual direction, layouts, typography, image placement, and presentation to keep each carousel clean, engaging, and consistent from slide to slide. I used ChatGPT to help with creative ideas and content direction, while Photoshop was used for image editing, composition, and final visual adjustments.
Each carousel was designed with its own style and audience in mind, while keeping the information easy to follow and visually appealing. Project Title: End-to-End Social Media Management & Content Creation for Riiti
Project Description:
Full-scope social media strategy, page management, and visual content production for Riiti by Madhobi Mathur. Beyond editing high-performing short-form video content like the lookbook reel featured here, I oversee the brand’s end-to-end presence across social channels—from strategy and grid curation to community growth and analytics.
Role: Social Media Manager & Content Creator
Deliverables: End-to-End Page Management, Monthly Content Strategy, Video Editing & Motion Layouts, Feed Curation
Key Highlights:
360° Page Management: Executing content calendars, post scheduling, copy writing, and maintaining brand tone across all touchpoints.
Visual Direction & Editing: Producing and post-producing editorial video content (such as the showcased monochrome campaign) with custom multi-frame layouts and trend-aligned audio.
Aesthetic & Grid Strategy: Curating a cohesive, elevated grid layout that balances brand heritage with contemporary fashion positioning. Project Title: End-to-End Social Media Design & Page Management for Karomi
Project Description:
Full-scope social media strategy, graphic design, and feed management for Karomi. Responsible for defining the brand's visual identity on social, planning content buckets, and executing custom graphic assets designed to drive audience engagement and maintain a cohesive, premium grid aesthetic.
Role: Social Media Manager & Lead Visual Designer
Deliverables: Custom Graphic Assets, Social Media Content Calendar, Grid Layout Design & Page Management
Key Highlights:
Visual Strategy & Identity: Developed custom layout templates, typography systems, and color palettes aligned with Karomi's brand positioning.
Content Design: Created promotional flyers, carousels, and informational graphics tailored for high scannability and audience retention on mobile feeds.
Page & Grid Management: Curated the overall feed aesthetic, managed content scheduling, and optimized visual balance across posts. 
