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Lisette D. Brown
Kitchener, Canada
Strategy-First Brand Identity Designer ✦
1x
Hired
5.0
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136
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Strategy-First Brand Identity Designer ✦
29
I ended up having way more fun than expected developing my first design tool: Font Formula Pro. Font Formula Pro is a font-discovery tool made for designers who want to speed up their workflow without sacrificing quality or safety. Here’s what it does: 🔍 Search commercial-free fonts based on custom keywords. ⚡ Safe-to-download sources only. 🔠 Auto-generated font pairings. 📊 Compatibility percentages with reasoning grounded in real typography & design principles. 🪄 Keyword-driven results that adapt to the style you’re looking for. And my favourite part… 📱💻 Live Preview with realistic Desktop, Tablet & Mobile device mockups! For my first time using Builder.io (http://Builder.io), I’m honestly impressed with how intuitive and flexible it was. View Tool (https://17a70a4db94441dea0be315e422df316-main.projects.builder.my/) 💫
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This project reminded me why I love branding. Not because of the logo design—but because of everything that comes after it. I challenged myself to build more than a logo. From strategy and identity to packaging, campaign visuals, product design, and motion visuals, every detail was crafted to create a luxury brand that's as inclusive as it is beautiful. 🔗 View Full Project (https://dribbble.com/shots/27617566-Stolen-Summer-Swimwear-Brand-Identity-Packaging?utm_source=Clipboard_Shot&utm_campaign=brandingbyel&utm_content=Stolen%20Summer%20%E2%9C%A6%20Swimwear%20Brand%20Identity%20%26%20Packaging&utm_medium=Social_Share&utm_source=Clipboard_Shot&utm_campaign=brandingbyel&utm_content=Stolen%20Summer%20%E2%9C%A6%20Swimwear%20Brand%20Identity%20%26%20Packaging&utm_medium=Social_Share) Which mockup is your favorite? 👀
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1.7K
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AI gave ideas. Human judgment built the brand. For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction. I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion. The biggest decision was knowing what to keep, what to change, and what to throw away. That's the part of design that will never change 🚀 Thanks @Envato and @Contra for the challenge! 💚
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3.3K
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Brand Identity Development for Skin Care Brand
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