Most online stores look the same. Same theme, different logo.
That is not a design problem, it is a sales problem. When your store looks like the last five a customer visited, they compare you on one thing only: price.
Three things I change when I build from scratch.
The product stands in its world, not on a white square. A lamp belongs in a lit room. A perfume belongs where its ingredients grow. People buy the feeling first and the spec sheet second.
The first scroll does the selling. Not a hero slider and a grid of thumbnails, but one idea in motion that tells a visitor what the brand is before they read a word.
Nothing is faked. The scene can be an illustration, the product photo cannot. A render that flatters the product costs you the return and the review.
Everything is hand-coded, so nothing here is a plugin fighting a template.
What I build
Landing pages, one job done well - from $300
Custom websites and Shopify stores - from $650
3D product showrooms: turn it, dim it, change the light in the browser - from $650
A 3D store with a built-in AI assistant that answers like a salesperson - from $1200
Web apps and internal tools - tell me the scope
Two live examples: a perfume house where you walk through one day from morning to dusk, and a lighting brand where you scroll through a house at blue hour while the fixtures light it as you go.
Tell me what you sell and I will tell you what I would build for it. The conversation costs nothing.
parfumceleste.com (https://parfumceleste.com)
customweb.space (https://customweb.space)
#shopify #ecommerce #webdesign #3d #landingpage
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A perfume store with no product grid.
Parfum Celeste has five extraits. Instead of a catalogue, the site gives you one day. You scroll and the clock moves: 6:40 in the morning on a stone path, noon in a cedar forest, 6:33 in the evening in a rose garden. Each scent waits in the place its own ingredients come from. Lemon, mango and cedar on a mossy stump. Rose and pomegranate on a garden wall.
You buy from inside the scene. Notes, price, add to bag. No product page, no going back to a list.
Shopify, hand-coded theme. And for people in a hurry, one button: skip the walk.
Every brand gets a design built around what it actually sells. A perfume house is a mood, so the site is a mood. A lighting brand is a house, so that one is a house.
Open for new projects: custom landing page from $300, full 3D store from $650, 3D store with a built-in AI assistant from $1200. Tell me what you sell and I'll tell you what I would build for it.
Live: https://parfumceleste.com
#shopify #webdesign #perfume #ecommerce #luxury
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Most lighting stores show you a lamp on a white background.
For Nordalight I built the opposite: you scroll through a house at blue hour and the fixtures light it as you go. All 18 products are real 3D models, and you can change the light right in the browser and watch the room change with it.
Three.js on a custom Shopify theme. Hand-coded, no page builder, no template.
One rule I kept: the house is an illustration, but every product card shows the real photo. Nobody should buy a lamp because the render flattered it.
That is the part I care about most. I don't reuse layouts. Every brand gets a design built around what it actually sells, drawn from scratch for that brand. A lighting shop and a perfume house should never feel like the same website.
Open for new projects: custom landing page from $300, full 3D store from $650, 3D store with a built-in AI assistant from $1200. Tell me what you sell and I'll tell you what I would build for it.
Live: https://nordalight-blue-hour.vercel.app
Project Manager | Workflow Optimization & Team Coordination
Project Manager | Workflow Optimization & Team Coordination
Product Launch Planning for a Small Startup
Description:
Coordinated a 4-week product launch for an early-stage startup.
Created a delivery timeline, tracked progress, and communicated updates to stakeholders.
Kept the project on track and aligned marketing, tech, and content teams for a successful release.
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85
Course Launch Coordination
Description:
Planned and coordinated the launch of an online course — structured deadlines, defined roles, and tracked production milestones.
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42
Workflow Setup for a Remote Design Team
Description:
Created Trello board and communication flow for a design team. Improved visibility, reduced missed deadlines, and simplified client feedback loops.
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43
EsidaSmart Study — Tutor Platform (RU)
Description:
Managed a 6-week education platform project with a small remote team. Delivered a pixel-perfect front-end, reduced revision cycles by 40%, and launched on time.
recipegpt.io (http://recipegpt.io) - AI Recipe Generator, Clean UI, SEO, Speed
Built an AI recipe generator with a clean, mobile-first UI and a clear flow from marketing to the recipe creation experience.
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106
yekavim.il (http://yekavim.il) - Wineries Directory, Clean UI, SEO, Speed
Built a searchable wineries directory with a clean, mobile-first UI and a clear browsing experience based on cards and quick filters.
Implemented fast search and filtering (region and winery features), SEO foundations for indexable pages (metadata, canonical, sitemap/robots), and performance
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122
images.cv (http://images.cv) - Clean UI, SEO Foundations, Speed Improvements
I improved key product pages to make the UI cleaner and more conversion-focused, with a strong mobile-first layout and clearer hierarchy across the main flows.
I also implemented technical SEO foundations (metadata, canonicals, sitemaps/robots, structured data where relevant) and improved performance through targeted rendering and asset optimizations, shipping changes incrementally with clear documentation.