Projects using Lovable in KarachiProjects using Lovable in KarachiJust wrapped: brand strategy + copywriting for Start Up Scene's website redesign π¦πͺ
Start Up Scene helps founders and investors set up companies in Dubai navigating 60+ government agencies, trade licenses, visas, and residency. My job was to give that process a voice.
What I delivered:
Brand positioning & tone of voice (the "trusted advisor" archetype calm, precise, bilingual)
Messaging framework: mission, vision, core promise, taglines, CTAs
Full website copy for the redesign of home, services, about, headlines
Vocabulary system (words to use / words to avoid) so every touchpoint sounds consistent
The goal: make a category full of "hassle-free solutions" jargon sound instead like a firm that's actually read your file before you sat down.
π Brand book: Startup Scene Brand Book
(http://startupscenebranding.lovable.app)π Live site: StartUp Scene (http://startupscenee.com)