Freelancers using Emotion CSS in Karachi
Freelancers using Emotion CSS in Karachi
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Farjaad Rizvi
Karachi, Pakistan
Building the future of AI marketing with MERN & Automation
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Building the future of AI marketing with MERN & Automation
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RayPrint — MERN Stack Website & Lead Generation Platform I designed and developed this modern MERN stack website for RayPrint with a strong focus on lead generation, digital marketing, conversion optimization, and business growth. The project combines a custom frontend experience with a scalable backend and marketing-focused user journeys. I used modern AI-assisted development workflows and MCP-powered tools such as Augment, Claude, and Kimi to accelerate development, refine UI/UX, build features, and iterate on the product efficiently. What I built: Full-stack MERN application — MongoDB, Express.js, React, Node.js Modern responsive website and custom UI/UX Lead-generation focused pages and conversion flows Strategic CTAs and quote/request interactions SEO-friendly website structure Marketing-focused landing experiences Google, Facebook & Instagram advertising-ready structure Lead capture and business inquiry workflows Performance-focused frontend architecture AI-assisted development using modern MCP workflows Scalable foundation for future marketing automation and integrations The core objective was to turn the website from a simple online presence into a lead-generation engine — combining technology, design, marketing strategy, and conversion-focused UX to help attract visitors and turn them into potential customers.
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Hey, Farjaad Rizvi here. As a digital growth expert and Meta Ads specialist, I help e-commerce brands transform stalled ad accounts into predictable, high-margin revenue engines. Scaling a store on Meta today isn't about setting up a basic ad and hoping for the best. It requires a complete technical and creative growth system: Technical Precision & Accurate Tracking: Flawless Meta Pixel and Conversions API (CAPI) implementation so your data doesn't get lost and algorithms target genuine buyers. Creative Testing That Converts: Developing high-impact UGC angles, direct-response copy, and dynamic ads engineered to stop the scroll and lower acquisition costs. Full-Funnel Acquisition: Structuring cold outreach, middle-of-funnel consideration, and aggressive retargeting to maximize customer lifetime value and ROAS. Profitable Scaling: Constantly auditing metrics, eliminating ad fatigue, and scaling spend safely without killing profit margins. If your e-commerce business is ready to break past its current revenue ceiling, I can build and manage the acquisition strategy that gets you there.
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You launch an ad. You set the budget. You target "people who like breathing." Result: 10,000 impressions, 2 clicks, and a conversion cost that requires taking out a second mortgage. 💸 The Reality: Running Meta Ads without data structure and targeted precision is essentially sending Mark Zuckerberg a friendly tip. How I Fix It: When clients come to me, their Ad Manager usually looks like a battlefield of "Boosted Posts" and custom audiences target-locking people who interacted with a page in 2019. Here’s what changes when we switch from guessing to growth engineering: Pixel & CAPI Fixed: No missing events, no broken attribution, no "ghost" conversions. Creative Iteration: A/B testing hook variations and ad formats (Reels, UGC, static carousels) until the winning angle hits a 3x+ ROAS. Laser Targeting: Retargeting warmth with actual custom event sequences, not just broad spray-and-pray tactics. Aggressive Optimization: Killing fatigue-hit ads before they eat your budget; scaling winners with dynamic budget allocation. Stop throwing ad spend into the Meta void hoping for a miracle. Let’s build full-funnel paid campaigns that actually return measurable ROI. 📥 Looking to scale your Meta Ads, fix tracking, or lower your CPA? Send me a message here on Contra!
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Project Overview I help local businesses and international brands transform their Meta Ads budget into predictable revenue. By combining precise audience targeting with direct-response ad creative, I design high-converting campaigns that capture local intent, lower acquisition costs, and drive sustained business growth. What I Delivered Technical Pixel & Analytics Setup: Implemented end-to-end Meta Pixel tracking alongside custom event mapping to ensure 100% accurate conversion data and retargeting setup. Full-Funnel Meta Ad Campaigns: Developed high-performing creative variations, localized ad copy, and targeted audience segments across Facebook and Instagram. Funnel & Automation Optimization: Built seamless handoffs between ad clicks, dynamic landing pages, and automated lead follow-ups to maximize conversion rates. Client Focus & Market Experience I specialize in servicing UK-based local businesses—including managing full digital strategies, social channels, and ad accounts for over 15 UK restaurant and commercial clients. I understand the nuances of the UK target market, local consumer behavior, and how to outpace local competitors. Core Competencies Meta Ads Manager (FB & IG) Meta Pixel & Conversion API Setup Local Lead Generation & Retargeting ROI Optimization & Analytics Tracking
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