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Sana Yaqoob 's avatar
Sana Yaqoob
proKarachi, Pakistan
Digital, Brand & Product Designer | PS · Figma · Rive · AI
11
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Digital, Brand & Product Designer | PS · Figma · Rive · AI
Cover image for Luxury fragrance branding concept featuring
Luxury fragrance branding concept featuring premium visual design, AI-assisted creative workflow, cinematic presentation, and modern brand storytelling. ✨
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Cover image for 1286 CRAFT — Fashion Customer
1286 CRAFT — Fashion Customer Experience OS A connected product UI concept created in Figma, exploring how a premium fashion brand can manage commerce, customer relationships, conversations, and campaigns within one consistent digital experience. The project includes a Commerce Overview dashboard, detailed Customer Profile, Customer Conversations workspace, and Campaign Builder. Each screen follows the same visual system with consistent typography, navigation, components, spacing, and warm neutral styling inspired by contemporary fashion brands. The goal was to combine strong product functionality with a refined brand experience — making complex customer and commerce information easy to understand while maintaining a premium visual identity. From tracking revenue and customer activity to understanding individual shopping behavior, managing conversations, and creating targeted campaigns, the screens were designed as one connected workflow rather than separate UI concepts. Focused on UI consistency, information hierarchy, reusable components, product thinking, and development-ready design. Designed in Figma.
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Cover image for 1286 Craft — Education Dashboard
1286 Craft — Education Dashboard & Mobile Product Experience A responsive UI/UX concept designed to explore how academic information can be organized into a clear, intuitive, and consistent digital experience across desktop and mobile. The project includes a student dashboard, course overview, academic progress tracking, assignments, grades, schedules, course modules, and task management. Each screen was designed as part of the same connected product system, maintaining consistent typography, components, navigation, spacing, and visual hierarchy across different screen sizes. For the mobile experience, the interface was adapted around the information students would need most frequently rather than simply scaling down the desktop layout. The goal was to keep course progress, upcoming assignments, grades, and navigation easy to understand at a glance. This concept focuses on responsive product design, information hierarchy, design-system consistency, and creating a practical educational experience that feels cohesive from dashboard to course detail. Designed in Figma.
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Cover image for A short-form social media concept
A short-form social media concept exploring how simple moments can turn into memorable date experiences. For this project, I created a series of four connected date-night scenes — from a rooftop dinner and cozy bookstore visit to a playful arcade date and a relaxed waterfront walk. Each scene was designed with consistent characters, visual storytelling, typography, and messaging to create one cohesive 40-second vertical video experience. The concept focuses on relatable, personality-driven content designed for modern dating and lifestyle brands, with strong opening hooks and a natural progression between different date ideas. Visual design and layouts created in Figma, followed by motion and video editing to transform the static concepts into an engaging short-form reel.
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