Business Strategy Projects in Johannesburg
Business Strategy Projects in Johannesburg
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Karen Schwartz
Business Development Manager
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Usamah W Maphumulo
This project was designed to empower the marketing team of a retail store with actionable insights into customer behavior. By cleaning and transforming a complex dataset using Python and Pandas, I created a streamlined CSV source that feeds into a Power BI dashboard. This tool allows stakeholders to analyze spending habits, demographic trends, and channel performance to make more informed marketing decisions.
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