Projects using ComfyUI in ItalyProjects using ComfyUI in Italy
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Cover image for AI Creative Director & Consultant For
AI Creative Director & Consultant For the past two years, I've worked with brands and artists at the edge of what AI can do by testing, combining, and refining tools and workflows to find what actually works, not just what looks impressive on the surface. Some experiments succeeded. Others failed. Every one taught me something. The piece I almost didn't publish often became the one that resonated most. That process gave me a real understanding of where AI creative work stands today and where it's headed. I stay ahead of the latest tools and techniques, but I filter for what creates value, not what's trending. From the first spark of an idea to final delivery, I help brands turn concepts into high-quality AI content and campaigns. Looking for strategy and guidance on where AI fits into your brand? Let's talk. Looking for someone to create exceptional AI content for you? Let's work together.
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Cover image for AI Spec Ad This spot
AI Spec Ad This spot was created entirely using AI tools, from start to finish — no cameras, no actors, no shoot. It began with a base image generated in ComfyUI, building out the visual concept of "Sleep Analysis" — a human face transformed into a data dashboard, with sleep metrics, heart rate, and apnea alerts layered directly onto the skin, as if technology could read the body in real time. From that image, the motion and narrative were built in Seedance, animating each interaction: the tap on "Sleep Score" that triggers a purple-and-orange gradient of light, and the cut to "Sleep Apnea," where everything goes dark and a scanning light sweeps across the face as she sleeps. The result is an exercise in AI-driven creative direction — showing how a product campaign, in this case built around the concept of wearable-free sleep tracking, can be fully constructed using generative models, from the first frame to the final animated piece, while maintaining visual consistency, cinematic lighting, and a clear narrative in just 15 seconds. No humans were filmed. No locations were rented. 100% AI, from image to video.
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Cover image for Overthinking AI VFX One
Overthinking AI VFX One of my favorite artists once said that the most dangerous drug he ever tried was his own imagination—his thoughts. Your thoughts and ideas can become an introspective, creative, and honest adventure. By exploring the vivid scenarios that spark in your mind, you begin a journey of discovering who you truly are. Nonetheless, we all know how powerful the mind is. If we don't learn how to control it, we can slowly descend into Hades—a place so dark that your inner thoughts become distorted by your fears, often leading to stress, anxiety, and depression. To guard your soul, your mind, and your heart is one of the most important missions you have. Without a healthy mind and body, you're barely able to truly live. In this creative world, where we're constantly consuming reels, films, concerts, essays, reviews, and endless content, we often end up trapped in a state of hyperconnectivity. What once inspired us can quietly turn into comparison, making us feel like we're not good enough, not ready to start, or that it's already too late to begin. I've felt that—that weight on your back, in your chest, in your head... In those moments, I disconnect from everything so I can reconnect with myself and with God. Sometimes it's just a simple prayer. Sometimes it's five minutes of breathing with my eyes closed. I was lost, and in that solitude, through honesty, I found that creative spark once again. It may not be perfect, but it came from the heart. I have to get better. I want to be better. But every step matters. It's a process. It's a journey. Guard your mind. Guard your heart. Guard your soul. Psalms 91 https://www.instagram.com/p/DalQdeaqzo4/
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Cover image for "Automate the skills you are
"Automate the skills you are willing to lose." That quote just changed my life. I've had an internal battle for the past few years. I've wanted to learn 3D, but I've never had the discipline to finish a project—or even a course. I always end up feeling guilty, like I've wasted my time or money. I've realized that one of my biggest problems is that I don't have the patience for the level of detail that I admire so much in 3D. I admire 3D artists because they have the mindset to perfect even the smallest details to make a render look incredible, even if no one else notices them. So every time I started a 3D tutorial, I'd get frustrated when I couldn't achieve that "perfect" result. Eventually, I'd quit and tell myself, "This isn't for me." With AI, of course, everything becomes easier and faster—or at least much easier and faster compared to traditional 3D workflows. When I started using AI, I was excited that I could create these complex ideas in minutes, and the results were fantastic. But after two years of working with AI, I've realized that I want to create more ambitious projects using hybrid filmmaking techniques. And I've also realized that even though I could make them entirely with AI, I still want to learn and use 3D software like Unreal Engine. I've trained my brain to expect everything to be easy and fast, and I've forgotten the value of the struggle. I say "easy and fast" because, to deliver truly high-quality work with AI, you still need to know what you're doing. You need an understanding of cinematic language, a clear creative vision, patience, and the willingness to iterate over and over again. After watching this conference by Blender Guru (I still don't think I ever finished that freaking donut 😢), I realized, after reading that final quote, that there's a way for me to use 3D software without feeling like I'm dying in the process... again. Modeling makes me anxious and stressed. But whenever I worked on texturing and lighting in 3D, I absolutely loved it. So I've decided to use AI to create and model the things that would normally take me days, reducing them to minutes or hours, and then spend my time perfecting the parts I genuinely enjoy—lighting, texturing, compositing, and bringing everything together. I know a lot of people will probably disagree with me because modeling is at the heart of 3D. And honestly... I wish I had that passion. Believe me. But I don't actually want to become a 3D artist. I deeply admire 3D artists. I admire VFX artists. But it's not my passion. I think this has always been an internal struggle of mine. Whenever I start learning something new, I feel like I have to abandon everything else and make that new thing my identity. But that's not true. For me, 3D isn't the destination. I'll continue to admire the artistry, craftsmanship, and dedication of 3D and VFX artists with all my heart. But for me, 3D is a tool—a powerful one—not the engine that drives my creativity. And maybe that's okay. Automate the skills you're willing to lose, so you can spend more time mastering the ones you truly love. Watch the video here https://www.youtube.com/watch?v=1vB3JXzewx0 maybe you can enjoy it as well 😉 The skills that I want to master and perfect over time are: - Speaking with confidence - Storytelling - Write better What is the point of having a perfect 3D scene with the greatest textures if I can’t even pronounce a simple line? Not everything has to be technical. We are the main project of our lives.
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