Freelancers using CapCut in IslamabadFreelancers using CapCut in Islamabad
Video Editor & Content Enhancer | Ads, Promos, Reels, Shorts
    $25k+
    Earned
    17x
    Hired
    5.0
    Rating
    93
    Followers
Video Editor & Content Enhancer | Ads, Promos, Reels, Shorts
Unreal Engine Developer | 3D Artist | Web & UI/UX Designer
New to Contra
Unreal Engine Developer | 3D Artist | Web & UI/UX Designer
AI Commercial & UGC Video Creator for Brands
    5.0
    Rating
    4
    Followers
AI Commercial & UGC Video Creator for Brands
Helping creators and brands transform ideas into videos
Helping creators and brands transform ideas into videos
Creative Strategist & Social Media Designer
New to Contra
Creative Strategist & Social Media Designer
Cover image for La Soie — Instagram Audit
La Soie — Instagram Audit & Growth Strategy Turning a Fashion Brand’s Instagram Presence into a More Premium, Discoverable and Shoppable Experience Project Overview Client: La Soie Pakistan Project: Instagram Audit & Growth Plan Services: Social Media Audit, Instagram Strategy, Content Strategy, Brand Positioning & Growth Recommendations My Role: Digital Marketing Strategist La Soie is a fashion brand with an opportunity to strengthen its digital presence and create a more compelling shopping experience through Instagram. I developed a practical Instagram audit and growth plan to evaluate the brand’s profile presentation, visual identity, content quality, audience reach, and customer journey—from discovering a product to considering a purchase. The goal was to move beyond simply publishing content and build a more strategic Instagram presence aligned with the expectations of a premium fashion audience. The Challenge Fashion brands compete in a highly visual environment where first impressions, product presentation, and trust influence purchasing decisions. For La Soie, the opportunity was to make its Instagram presence feel more like a premium digital showroom: visually consistent, carefully curated, engaging, and easy for potential customers to explore. The audit focused on four key questions: Does the profile communicate the brand’s value and identity clearly? Does the content showcase the quality, craftsmanship, and appeal of the products? Does the content encourage people to engage, save, share, and discover more? Is the path from Instagram discovery to purchase clear and convenient? My Approach I reviewed the brand’s Instagram presence through four strategic lenses. 1. Profile & Brand First Impression Evaluated how effectively the profile communicates the brand, presents its visual identity, and guides visitors toward relevant products and information. 2. Content Quality & Visual Storytelling Identified opportunities to improve product presentation, creative consistency, and fashion-led storytelling so content communicates the fabric, finish, fit, and overall value of the products more effectively. 3. Audience Reach & Growth Opportunities Developed recommendations to create more engaging, shareable content and approach paid promotion strategically, using clear campaign objectives, relevant locations, audience interests, and testable audience segments. 4. Shopping Journey & Conversion Considered how the Instagram experience could better guide potential customers from discovering a product to exploring collections, seeking information, and making a purchase. The Strategy The central recommendation was to position Instagram as a premium fashion showroom, supported by a more intentional content and growth strategy. The proposed direction focused on: Creating a more cohesive and premium-looking visual experience. Improving product photography and video presentation. Developing content people have a reason to watch, save, and share. Making collections and products easier to discover. Using targeted promotion to test relevant audiences and locations. Strengthening the connection between content, customer interest, and purchase intent. Rather than treating every post as an isolated piece of content, the strategy considers how the entire Instagram experience can work together to build interest and support conversion. Project Deliverables Instagram profile and first-impression audit Visual identity and content-quality review Audience reach and growth recommendations Paid promotion and audience-targeting suggestions Shopping journey and conversion improvement recommendations Prioritized, actionable Instagram growth plan The Value The outcome was a practical strategic roadmap designed to help La Soie make more deliberate decisions about its Instagram presence, content, and promotional activity. The report translates observations into clear improvement opportunities, giving the brand a structured foundation for strengthening its digital presentation, reaching more relevant audiences, and creating a smoother path from product discovery to purchase. This project demonstrates my approach to social media strategy: combining creative judgment, audience understanding, brand positioning, and conversion-focused thinking to turn an audit into an actionable growth plan. Project scope: Instagram audit and strategic recommendations. Growth results from implementing the recommendations have not been measured as part of this project.
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Cover image for Instagram Growth — SZABIST University
Instagram Growth — SZABIST University Islamabad I led the social media marketing and content strategy for SZABIST University Islamabad, with a key focus on transforming its Instagram presence into a more engaging, relevant, and student-centric digital platform. The objective was not simply to increase followers, but to build a stronger social media presence that could support brand awareness, student engagement, admissions, and the university's overall digital positioning. The Challenge The Instagram page had significant potential but needed a more strategic approach to content, creative direction, audience engagement, and consistency. The challenge was to make an institutional university account feel modern, relevant, visually engaging, and connected to its target audience, particularly prospective students and the wider university community while maintaining the brand content consistency. My Approach I developed and implemented a more audience-focused social media strategy built around: Stronger visual storytelling to make university content more appealing and scroll-stopping. Student-centric content designed around what prospective and current students actually care about. Strategic content planning around admissions, academic programs, events, achievements, student life, and university initiatives. Improved creative direction across static posts, carousels, reels, campaigns, and promotional content. Trend-aware content to make institutional communication feel more contemporary and relatable. Consistent brand communication while allowing the content to feel more dynamic and social-first. Performance-focused campaigns to amplify important admissions and awareness initiatives. Rather than treating Instagram as an announcement board, I approached it as a digital brand experience for prospective students. The Result The strategy delivered a 310% growth in Instagram followers, significantly expanding SZABIST University's digital reach and audience base. More importantly, the growth represented a broader transformation in how the university communicated with its audience—moving towards a more engaging, visually driven, and student-focused social media presence. Impact +310% Instagram follower growth This growth helped strengthen the university's digital visibility and provided a larger owned audience for: Admissions campaigns Academic program promotion University events Student achievements Campus activities Institutional announcements Brand-building campaigns My Role Manager Marketing — SZABIST University Islamabad I was responsible for developing and executing the marketing and social media direction, including content strategy, creative direction, campaign planning, social media management, paid advertising, and overall brand communication. Key Takeaway This project demonstrates how a social media strategy can transform an institutional account from simply publishing information to actively building an audience and a digital community. The 310% growth in Instagram followers was not achieved by relying on follower acquisition alone—it was the result of combining creative content, audience understanding, consistent communication, strategic campaigns, and a stronger overall digital brand experience.
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Digital Marketer | Paid Ads | SMM | Lead Generation
New to Contra
Digital Marketer | Paid Ads | SMM | Lead Generation