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Cover image for Homely Furniture Store – Shopify
Homely Furniture Store – Shopify UX Redesign & Conversion Optimization Project Overview Led a complete UX redesign and Shopify optimization project for Homely, a modern furniture eCommerce brand. The goal was to improve customer experience, simplify product discovery, and increase overall conversion rates through strategic design improvements and custom Shopify functionality development. Process & Methodology Discovery & Analysis Conducted a detailed UX audit to identify friction points across the customer journey and product browsing experience. Analyzed store structure, mobile responsiveness, and user interaction patterns to improve navigation, engagement, and checkout flow. Design Improvements Created modern UI/UX improvements focused on delivering a premium furniture shopping experience: Simplified navigation and collection structure for better product discovery Redesigned product pages with cleaner information hierarchy and better CTA placement Enhanced mobile responsiveness for seamless cross-device browsing Optimized cart and checkout experience to reduce abandonment Improved product filtering and browsing experience for large furniture catalogs Added dark mode support for a modern and interactive UI experience Custom Shopify Functionalities Implemented multiple custom features to improve engagement and increase conversions: Custom Cart Drawer with upsell recommendations Wishlist Functionality Product Compare Feature Quick View Product Modal Sticky Add to Cart Button Variant-Based Dynamic Product Information Advanced Product Filtering & Sorting Announcement Bar & Promotional Sections Recently Viewed Products Related & Recommended Product Sections Custom Mega Menu Navigation Performance-Optimized Mobile Menu Technical Implementation Translated design concepts into scalable Shopify theme components using Liquid, HTML, CSS, and JavaScript. Focused on clean and maintainable code architecture while optimizing store speed, responsiveness, and long-term scalability. Technologies & Tools Shopify, Shopify Liquid, HTML, CSS, JavaScript, Figma, GitHub, Google Analytics
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