Projects using Facebook in Hayward

Projects using Facebook in HaywardProjects using Facebook in Hayward

Cover image for Reels Editing and Social Media Management

Reels Editing and Social Media Management

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20

Cover image for Fractional Growth Partner - Early-Stage Startup

Fractional Growth Partner - Early-Stage Startup

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5

Cover image for I led the end-to-end redesign

I led the end-to-end redesign of the FarmVille marketplace at Zynga, from early hand sketches through implementation. The goal was to modernize the UI while supporting seasonal reskins, flash sales, and an ever-growing set of monetization features without breaking usability. I designed the information architecture, wireframes, visual system, and a flexible skinning framework that allowed the market to be rethemed in days instead of weeks. I also designed the flash sale and promotion system, which drove major revenue spikes and was later adopted across other Zynga titles. The redesigned market ultimately supported a feature responsible for over $1B in revenue at peak scale.

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Cover image for Social Media Content Creation

Social Media Content Creation

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9