Projects using Yoast SEO in HarpendenProjects using Yoast SEO in HarpendenProject: AMDI Driving School (Local SEO & Lead Generation)
For AMDI Driving School, a local service provider, I applied targeted local SEO, on-page optimisation, and basic CRO to boost local visibility and lead flow. I optimised the site architecture for local search, improved meta data and content for service pages, and refined the user journey to improve lead conversions. This project proves I handle small, local clients as well as large-scale ones.
Local SEO: GMB optimisation, geo-targeted content, service-area pages
On-page SEO: service page content rewriting, metadata optimisation, schema markup for local business
CRO adjustments to improve form submission rates and user experience 
