Freelance Creative Designers in GurugramFreelance Creative Designers in Gurugram
ProjectsPeople
Vishal Jaiswal's avatar
Vishal Jaiswal
Delhi, India
Crafting experiences at intersection of design & technology
$25k+
Earned
13x
Hired
5.0
Rating
95
Followers
WEBFLOW_EXPERT

Certified Partner

Crafting experiences at intersection of design & technology
Cover image for Mission Law Website Development
Mission Law Website Development
2
19
Cover image for SOZO21 Cinematic Website Development
SOZO21 Cinematic Website Development
2
8
Cover image for Landing Page Design for Resolute's Health Platform
Landing Page Design for Resolute's Health Platform
15
182
Cover image for Cytronic Website Development
Cytronic Website Development
3
34
Creative Designer(1)
Lawrence Singh's avatar
Lawrence Singh
Delhi, India
"AI Brand Commercial Creator"
"AI Brand Commercial Creator"
Cover image for Link between the nature and
Link between the nature and the maths quite interesting Made this shot using veo 3
1
18
Cover image for RELEVANCE — Brand Identity &
RELEVANCE — Brand Identity & Packaging Design Case Study | AI-Assisted Design Process 👋 About Me & My Approach I am a brand identity designer who uses AI as a core creative tool — not to replace design thinking, but to accelerate it. My process combines strategic human direction with the speed and breadth of AI-generated exploration, resulting in distinctive brand systems delivered faster and at higher quality than traditional methods alone. What this means for you as a client: Faster turnaround — full brand systems in 1–2 weeks instead of 4–6 More creative directions to choose from — AI lets us explore 10x more concepts Lower cost without sacrificing quality Full transparency — you always know exactly how the work was made 📋 Project Overview Brand Name: RELEVANCE Product: Natural Milk / Dairy Target Audience: Everyone — families, young adults, health-conscious consumers Brand Mood: Natural, clean, wholesome, modern, trustworthy Deliverables: Logo, Icon, Packaging, Colour Strategy, Typography, Guidelines Timeline: 7–10 working days ⚙️ My Design Process (AI-Assisted) Here is exactly how I would approach the RELEVANCE brand identity — with full transparency on where AI is used and where human judgment takes over. PHASE 1 — Discovery & Strategy Brief analysis using Claude AI to define brand personality, tone, and positioning Competitor research (Innocent, Oatly, Arla, local premium dairy brands) Creative brief writing — target audience, brand values, visual direction Mood board creation using Midjourney + Pinterest PHASE 2 — Visual Exploration 20–30 logo concept variations generated via Midjourney with custom prompts 3 distinct creative directions shortlisted and presented to client Symbol / icon mark exploration — abstract forms combining milk + nature Colour palette strategy built using Adobe Color + Coolors AI PHASE 3 — Refinement (Human Design Work) Winning concepts redrawn as clean vectors in Adobe Illustrator Typography system selected and paired (Playfair Display + DM Sans) Packaging design built in Figma with realistic product mockups All assets exported in correct professional formats (SVG, PNG, PDF, AI) PHASE 4 — Brand Guidelines Full brand guidelines document — logo usage, colours, typography, do's & don'ts Packaging system rules — label hierarchy, size variations, material guidance Final delivery in both editable source files and print-ready formats 🤖 AI Tools Used — Full Transparency I believe in being completely open about AI usage. Here is every tool used and exactly what role it played: Midjourney Used for: Logo concepts, icon exploration, packaging visuals, lifestyle imagery My contribution: Selecting, directing, refining, and vectorising all outputs Claude AI Used for: Creative brief, brand strategy, colour psychology, guidelines writing My contribution: All strategic decisions, client communication, final judgment Adobe Color Used for: Colour palette generation and harmony analysis My contribution: Final palette selection based on brand strategy Fontjoy Used for: Typography pairing suggestions My contribution: Final font selection and spacing decisions Smartmockups Used for: Realistic packaging and product mockup photography My contribution: Composition, selection, and presentation design Figma Used for: Final layout, packaging design, brand guidelines document My contribution: All layout, spacing, and design execution work 🎨 RELEVANCE — Brand Identity System Colour Strategy The RELEVANCE colour palette is built around nature, trust, and freshness — communicating purity without being clinical. Forest Green #2D5016 — Primary, trust Cream White #F5F0E8 — Background, pure Warm Beige #C8A96E — Accent, warmth Charcoal #1A1A1A — Text, strong Typography System Heading: Playfair Display — Elegant serif, premium feel Subheading: DM Sans Bold — Clean geometric, modern Body: DM Sans Regular — Humanist, highly readable 📦 What You Will Receive Design Files Primary logo (SVG, PNG, PDF, AI) Logo variations (dark, light, icon only) Symbol / icon mark Packaging design files (Figma) Colour palette swatches Brand Documents Brand guidelines PDF (20–30 pages) Typography guide Colour usage rules Packaging system guide 2 rounds of revisions included 💡 Why AI-Assisted Design Is an Advantage Traditional Design Only vs AI-Assisted Design: 3–5 logo concepts explored → 20–30 concepts explored 4–6 week timeline → 7–10 day timeline Higher cost for same output → Better value, same quality Limited visual exploration speed → Rapid iteration and refinement 🤝 Let's Work Together I am excited about the opportunity to build the RELEVANCE brand identity. This is exactly the kind of project where AI-assisted design delivers outstanding results — a consumer product brand that needs to be both commercially strong and visually distinctive. I bring to this project: Full transparency — you will always know every tool used and every decision made Strategic thinking — AI generates, but I direct, curate, and refine everything Professional delivery — all files in industry-standard formats, ready to use Open communication — regular updates, fast responses, and revision rounds included
1
31
Cover image for Exploring Emotional Depth in Digital Art: A Study in Perception
The eye itself is the anchor of the whole piece. Eyes are one of the few images the human brain is hardwired to fixate on instantly, infants track eyes within days of birth, so opening on one guarantees attention before any concept lands. But this isn't just an eye, it's an eye in monochrome cyan with scanlines crossing it, which reads as a "broken sensor" rather than a living organ. That's an important distinction psychologically: a closed eye suggests sleep or death, a crying eye suggests pain, but a glitching eye suggests something stranger, that the very apparatus of seeing has been compromised. It puts the viewer in the position of distrusting their own perception, which is a deeply uncomfortable, almost vertiginous feeling. The chromatic aberration and scanlines aren't just texture, they're borrowed directly from broken transmission, old televisions losing signal, damaged VHS tape, dying CRT monitors. Visually this maps onto a very specific cultural memory of "something is wrong with the feed" and the brain reads that as urgency even without conscious recognition. It's the same instinct that makes static on a baby monitor unsettling, the noise itself implies a connection that's failing. The sacred geometry, the flower of life, the circular mandala-like patterns, functions almost as a counterweight to the digital decay. These shapes carry thousands of years of association with order, cosmic structure, and meaning-making. Placing them inside a corrupted, glitching frame creates a quiet tension between the eternal and the failing, like ancient wisdom trying to transmit itself through a dying machine. That contrast is what gives the piece its cult or ritual undertone rather than just feeling like generic tech-glitch art. The text fragments work almost like intrusive thoughts. Short, declarative, ungrounded statements like "reality is false" mimic the kind of thought spirals people experience during anxiety or derealization episodes, where the mind starts questioning the basic premise of experience itself. Presented in a flickering, semi-corrupted font, the text doesn't feel authoritative, it feels like something glitching its way into consciousness rather than a calm statement of fact, which makes it feel more like a symptom than a slogan. The hand, when it enters in the product version, is the emotional pivot point. After several seconds of synthetic, ocular, mechanical imagery, a hand is the most embodied, human, tactile thing you can introduce. Psychologically it signals safety and agency, hands are how humans manipulate and trust the physical world, so the moment it appears the entire emotional register shifts from disorientation toward groundedness. That's why placing the product literally into an open palm lands as resolution rather than just product placement, it's mimicking the felt sense of coming back into your body after a dissociative moment. And the product itself, glowing, transparent, suspended in light, benefits from all of that buildup by contrast. Because everything preceding it has felt corrupted or untrustworthy, the object that finally appears clean, intentional, and stable reads as desirable almost by relief alone. It's less "look how cool this is" and more "finally, something solid," which is a much stickier emotional hook than straightforward aspirational advertising usually achieves.
1
69
Cover image for How these are different from
How these are different from normal shoots? In normal shoots we don't have so much creative freedom but in these types of shoots we have infinite creative freedom what we need is just a creative and directive person where I came in
2
2
108
Creative Designer(5)
RAK TIM's avatar
RAK TIM
proDelhi, India
Creative Director for Brand Identity & Visual Design
Creative Director for Brand Identity & Visual Design
Cover image for Industry For All – Brand Identity
Industry For All – Brand Identity
0
12
Cover image for Fortune 500 Special Issue
Fortune 500 Special Issue
0
10
Cover image for Altr Nativ Brand Identity & Visual System
Altr Nativ Brand Identity & Visual System
1
26
Cover image for Soulverse Brand Identity & Visual System
Soulverse Brand Identity & Visual System
0
23
Creative Designer(2)
Gursimran Singh's avatar
Gursimran Singh
Delhi, India
Designing scroll-stopping social media visuals that go viral
Designing scroll-stopping social media visuals that go viral
Cover image for HeeBee Coffee Iced Latte Post Redesign
HeeBee Coffee Iced Latte Post Redesign
1
0
Cover image for 2025 Video Style Guide for Social Media
2025 Video Style Guide for Social Media
1
1
Cover image for YouTube Thumbnail Design Project
YouTube Thumbnail Design Project
1
2
Placeholder project card media
View more →
Creative Designer(3)
Amrita Singh's avatar
Amrita Singh
Gurugram, India
Senior UX Strategist | 10+ YOE Full-Cycle WeApp Specialist ✨
6
Followers
Senior UX Strategist | 10+ YOE Full-Cycle WeApp Specialist ✨
Cover image for UX and UI for Coffee Shop
UX and UI for Coffee Shop
0
3
Cover image for Healthcare User interface and Research
Healthcare User interface and Research
0
2
Cover image for ERP Dashboard IT Sector
ERP Dashboard IT Sector
0
3
Cover image for MVP and Marketing Strategy
MVP and Marketing Strategy
0
4
Creative Designer(2)
Harshit Kashyap's avatar
Harshit Kashyap
Delhi, India
Brand apart from time
Brand apart from time
Cover image for Personal Brand for a freelancer
Personal Brand for a freelancer
0
9
Cover image for Tech Brand Design
Tech Brand Design
0
8
Cover image for Vintage and Retro Brand Design
Vintage and Retro Brand Design
0
6
Placeholder project card media
View more →
Creative Designer(3)
ABHISHEK DWIVEDI's avatar
ABHISHEK DWIVEDI
New Delhi, India
Versatile Canva Designer for Your Unique Needs
Versatile Canva Designer for Your Unique Needs
Cover image for Stunning Custom Wedding Invitations to Celebrate Your Love!
Stunning Custom Wedding Invitations to Celebrate Your Love!
1
3
Cover image for Stunning Custom Poster Designs to Elevate Your Brand
Stunning Custom Poster Designs to Elevate Your Brand
0
0
Cover image for Eye-Catching YouTube Thumbnails Design
Eye-Catching YouTube Thumbnails Design
1
4
Placeholder project card media
View more →
Creative Designer(3)