Freelancers using Adobe Illustrator in GroningenFreelancers using Adobe Illustrator in Groningen
ProjectsPeople
May | Brand designer, strategist & creative director's avatar
May | Brand designer, strategist & creative director
proGroningen, Netherlands
Brands built from idea to launch, with brains & personality.
$1k+
Earned
3x
Hired
5.0
Rating
211
Followers
TOP_INDEPENDENT

Top

KITTL_EXPERT

expert

Brands built from idea to launch, with brains & personality.
Cover image for KARMAE: ASTER | Product, Packaging
KARMAE: ASTER | Product, Packaging & 3D Development Part two moves a little closer to the product itself. ASTER was designed as the softer side of the KARMAE world, but that softness still needed structure. The material language became a big part of that balance, combining frosted glass, muted metallics and pale neutral tones to keep the product feeling tactile, refined and recognisable. From there, the packaging and product details were developed to feel like part of the same system rather than separate applications. The aim was to keep every touchpoint visually quiet, but still specific enough to carry the identity on its own. Everything shown here was designed and directed by me, including the product development, packaging, materials, compositions and final 3D renders built in Blender. A closer look at the details behind ASTER.
3
25
536
Cover image for KARMAE: ASTER | Brand Identity,
KARMAE: ASTER | Brand Identity, Packaging & 3D Direction ASTER explores the softer side of KARMAE. Where Orbit leaned into shadow, mineral weight and atmosphere, ASTER brings the same brand world closer to light. Frosted glass, pale botanicals, muted metallics and softer tonal contrast create a quieter, more tactile expression without losing the core identity behind it. For this refresh, I kept the original KARMAE foundation and expanded the system rather than replacing it. The goal was to show how one brand can hold two very different moods while still feeling cohesive across product, packaging and visual direction. Everything shown here was designed and directed by me from start to finish, including the product design, packaging, environments, materials and final 3D renders built in Blender. Part one of ASTER.
7
20
768
Cover image for BLAIRE | Brand Identity &
BLAIRE | Brand Identity & Packaging Blaire was built around the idea of making a minimal brand feel distinctive without relying on excess. The visual direction combines a restrained palette, confident typography and metallic packaging details to create something that feels clean and elevated, while still carrying enough personality to be recognisable. Rather than treating the logo, packaging and supporting graphics as separate pieces, the identity was designed as one system. Repetition, scale and typography become part of the brand language, allowing it to stay consistent across both product and communication. A closer look at some of the applications that brought the Blaire identity together.
44
122
3.6K
Cover image for MIDDAY | Campaign & Art
MIDDAY | Campaign & Art Direction MIDDAY was positioned as a habit brand rather than a special-occasion destination. The campaign language is direct, playful and grounded in the reality of a busy day. Good food, made properly, without turning lunch into a whole performance. Not the place you save for someday. The place you return to every Tuesday. Soon a deeper take and look in this personal project. MIDDAY may not be a real sandwich bar yet, but the concept is ready to leave the mockups whenever someone wants to open the doors. Lunch. Handled.
11
62
4K
Adobe Illustrator(28)
Jeroen van Eerden's avatar
Jeroen van Eerden
proGroningen, Netherlands
Design that beats the competition.
$1k+
Earned
2x
Hired
5.0
Rating
64
Followers
Design that beats the competition.
Cover image for MicroEstimating
MicroEstimating
0
0
Cover image for Hi, my name is Jeroen
Hi, my name is Jeroen and I am a freelance logo and visual identity designer. Here are some of my most recent and more best known work I created over the years. Currently open for new freelance projects.
0
127
Cover image for Recent finished logo for a safety app that shares your live ...
Recent finished logo for a safety app that shares your live status and location with trusted contacts, so they know you’re safe. Created several concept directions during the project. Eventually, concept 4 stood out the most for my client and he instandly loved this as it matched 100% with his app he envisions to look and feel like. Would love to hear your favorite out of these 5 options I presented. Happy new design week, everyone! 😊
0
252
Cover image for Recent logo designs for various clients 😍 Which of these is...
Recent logo designs for various clients 😍 Which of these is your favorite? 1 2 3 4 5 6 7 8 9
0
250
Adobe Illustrator(21)
Lennart Breel's avatar
Lennart Breel
Groningen, Netherlands
Logo & type designer from the Netherlands
Logo & type designer from the Netherlands
Cover image for Various logo designs
Various logo designs
0
39
Cover image for Branding & Illustration
Branding & Illustration
0
46
Cover image for Custom victorian logotype
Custom victorian logotype
0
48
Cover image for Custom logotype
Custom logotype
0
51
Adobe Illustrator(8)
Boyd Veger's avatar
Boyd Veger
Groningen, Netherlands
Video Production | Animator & Motion Designer 🎬
Video Production | Animator & Motion Designer 🎬
Cover image for JetOut Private Aviation Animated Explainer
JetOut Private Aviation Animated Explainer
1
20
Cover image for Churney Acquisition Explainer
Churney Acquisition Explainer
1
18
Cover image for Cree Mortgage Explainer
Cree Mortgage Explainer
1
9
Cover image for Traverse Blockchain Security Explainer
Traverse Blockchain Security Explainer
1
9
Adobe Illustrator(3)