Freelancers using Cavalry in Gothenburg
Freelancers using Cavalry in Gothenburg
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Markus Zeljak
Gothenburg, Sweden
Visual identities, motion systems & brand tools
62
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Visual identities, motion systems & brand tools
3
Visual asset generator for Daya Ventures
3
21
3
UFAB pictograms for factory wayfinding, via Ebb Scandinavia. Their new factory needed signage people could understand quickly. We used pictograms to make wayfinding more glanceable. I designed the set with flexible rules inspired by the logotype, keeping each icon consistent but unique. I worked closely with an AD throughout the process. Team: 1 AD, 1 designer (me)
3
451
1
UFAB numeral siblings to the logo, via Ebb Scandinavia. The new logotype symbolized their mastery in CNC manufacturing. Based on client feedback on early numeral explorations, I redesigned the set to feel coherent with the final logotype. The numerals are now used on factory signage. Team: 1 AD, 1 designer (me)
1
483
156
UFAB numericals + motion system for logo and numericals, via Ebb Scandinavia. The new logotype symbolized their mastery in CNC manufacturing. Based on client feedback on early numeral explorations, I redesigned the set to feel coherent with the final logotype. The numerals are now used on factory signage. But the brand needed more ways to express smart connected manufacturing. I built a motion system inspired by their CNC & measurement machines, where the same movement could carry across both letters and numbers. This made the identity easier to extend without losing coherence. Logotype: Ebb Scandinavia Numericals: 1 AD, 1 designer (me) Motion: me
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