Freelancers using GetResponse in Germany

Freelancers using GetResponse in GermanyFreelancers using GetResponse in Germany

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Natalie Becker

Germany

Funnel System Setup & Testing Online Events, Full User Flows

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Funnel System Setup & Testing Online Events, Full User Flows

Cover image for Technical Summit Setup & Registration

Technical Summit Setup & Registration Flow Implementation This work focused on the technical setup of an online summit system, with a focus on registration workflows and system structure in the pre-launch phase. The goal was to implement a stable and functioning registration and onboarding flow based on defined specifications. Key responsibilities included: - Setup and configuration of WordPress-based summit environments - Implementation of registration pages and funnel structure - Setup of opt-in flows including double opt-in and welcome emails - Integration of email marketing tools (e.g. KlickTipp, GetResponse) - Configuration of time-based content release logic - Linking of system components across pages, forms, and email flows The work focused on translating an existing concept into a functioning technical system with a reliable registration and access flow. This role focused on technical implementation and system structure, ensuring that all components were correctly connected and working as intended.

Cover image for Online Summit System Setup &

Online Summit System Setup & End-to-End Implementation This work involved the full technical setup and implementation of two multi-day online summits, built end-to-end without external support. The focus was on translating an existing concept into a functioning system — including funnel structure, access logic, content delivery, and system integrations. Key responsibilities included: - Technical setup of the summit system in WordPress - Implementation of funnel flows (registration, access, email sequences) - Setup of email automation and participant management (GetResponse) - Integration of video content and access structure - Structuring and implementing user flows across the full summit experience - End-to-end testing of the registration and access process The work required a strong understanding of how different system components interact — from entry point to content access. While the project also included conceptual and content-related elements, this work entry focuses on the technical implementation and system behavior.

Cover image for AI-Powered Event Operations: Automating Attendee

AI-Powered Event Operations: Automating Attendee Insights Overview: I designed and implemented a custom automation ecosystem for a large-scale online event to eliminate manual data handling. By connecting Typeform, OneDrive, and Slack, I transformed a chaotic manual process into a streamlined, AI-categorized workflow that recovers critical "brain capacity" for the core event team. The Challenge: The project faced a massive manual workload behind the scenes. Attendee data had to be exported, analyzed, and filed into spreadsheets by hand. This led to a significant delay in information sharing, leaving the team on Slack without real-time insights during critical event phases. The Solution: I built a multi-step automation using Zapier that does more than just move data: AI Categorization: Integrated an AI step (GPT-4 via Zapier) to analyze and categorize attendee responses in real-time. Automated Filing: Structured data is automatically filed into a Slack Canvas for immediate team access and a OneDrive Excel sheet for long-term tracking. Smart Quality Assurance: Built-in filters ensure only relevant, high-quality entries proceed to the team view. Interval Notifications: To prevent "notification fatigue," I added a digest step that sends a summary report to the Slack channel every three days, including direct links to new entries. The Results: - Time Savings: Manual operations were reduced from several hours per week to just a few minutes of monitoring. - Reduced Dependency: Shifted the process from permanent human dependency to sporadic system maintenance. The client is no longer reliant on a full-time assistant for data handling, only on occasional oversight. - Scalability: The system is built for "qualified maintenance"—it can be quickly adapted for future events, replacing repetitive copy-pasting with a scalable architecture. - Deliverables: In addition to the automation, I provided a visual process map (SOP) and a Loom walkthrough to ensure the client’s team can manage the system internally.

I went through a full purchase flow just recently before our webinar launch — sales page, checkout, upsell, emails, the whole flow. At first glance, nothing looked off. But going through it like an actual user, a few things started to surface. In one path, the upsell linked to the wrong offer. In another, the welcome email never arrived. Access only worked because I used the password reset option — otherwise, nothing happened. These were the kinds of issues that started to surface. What I notice quite often in funnels is this: everything works in isolation, but the transitions between systems are where things actually break. And no one really sees it, because most tests follow the expected path, and most testers are part of the bubble in which the flow was originally created. This is often where it helps to have someone outside the original setup, with an eye for UX, flow logic and the smaller details that tend to be overlooked. That’s usually where QA becomes less about checking things and more about understanding how the system actually behaves under slightly different conditions. Not perfect conditions, just ordinary ones. I’d be curious how you currently approach testing your purchase or access flows.

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