Projects using Canva in GazipurProjects using Canva in GazipurHi, Iโm Lipi, a Social Media Manager and Meta Ads Specialist.
I help businesses build a strong social media presence and reach the right audience through effective Facebook and Instagram marketing.
I have experience with social media management, content planning, audience research, Meta Ads campaign setup, optimization, and performance tracking.
I focus on creating strategies that can increase engagement, generate quality leads, and help businesses grow online.
Iโm reliable, detail-oriented, and committed to understanding each clientโs goals and delivering quality work.
If youโre looking for someone to manage your social media or improve your Facebook and Instagram advertising, Iโd be happy to help.
Thank you for visiting my profile. I look forward to working with you! Pharmaceutical Brand Transformation & Commercial Growth
Led multiple cross-functional pharmaceutical growth and transformation initiatives across Marketing, Medical, Regulatory, Production, Supply Chain, Quality Assurance and Sales.
Successfully led the launch of a new chronic-care therapy as a second mover, using a differentiated Blue Ocean Strategy to achieve immediate market leadership. When a prolonged API supply crisis threatened market continuity, I took direct ownership and worked with executive management to develop an unconventional local sourcing solution, helping stabilize supply and protect market momentum.
Earlier, I served as the strategic architect behind the transformation of a cardiovascular portfolio from approximately $80K to $8M, making it a market-leading franchise over an eight-year period.
Key growth initiatives included:
Identifying unmet clinical needs and developing differentiated value propositions
Converting 800+ high-potential competitor prescribers through focused segmentation and targeting
Developing innovative therapeutic positioning around 24-hour blood pressure control and morning-surge hypertension
Leading a nationwide clinical risk-recovery initiative during a global product safety crisis
Conducting 30+ scientific seminars reaching 500+ physicians to rebuild clinical confidence
Aligning Medical, Sales, Supply Chain, Factory and Training teams for sustained execution
Core Expertise: Brand Transformation | Portfolio Strategy | Blue Ocean Strategy | Product Launch | Cross-Functional Leadership | Crisis Management | Strategic Positioning | KOL Engagement | Commercial Growth | Go-to-Market Strategy 
