CapCut Maison — A Belle Époque Couture Reimagination of CapCut
CapCut Maison reimagines CapCut as a luxury Parisian couture house inspired by Belle Époque elegance.
Created under Direction A — CapCut as a Different Industry, this project transforms CapCut from a creative editing tool into a fashion and lifestyle brand rooted in craftsmanship, culture and timeless storytelling.
Inspired by French couture houses and Art Nouveau design, CapCut Maison blends premium visual identity, packaging, digital experiences and campaign storytelling into one immersive luxury world.
Supporting cross-direction elements include Madame Cut as the creative muse and Belle Époque Paris as the visual setting — bringing together elegance, creativity and world-building through CapCut Design Studio.
The final proposal includes:
• Logo redesign and full brand identity system
• Advertising posters and key campaign visuals
• Packaging and luxury product concepts
• Website landing page and mobile app UI
• Couture collection and branded merchandise
• Process proof and video documentation
Figma Presentation Deck:
https://www.figma.com/deck/puK6LeUgYlASgb1dm5nNm5
CapCut Maison explores what happens when editing, storytelling and craftsmanship become part of one timeless couture experience — where every frame becomes couture.
Creator: Bianca Ursaru
Instagram: @ursarub
LinkedIn: www.linkedin.com/in/bianca-ursaru-3a723a205 (http://www.linkedin.com/in/bianca-ursaru-3a723a205)
Main Direction: Direction A — CapCut as a Different Industry
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CapCut… but reimagined as a world-class racing empire. 🏁⚡
For the #CapCutDesignStudio challenge, I transformed CapCut into CAPCUT RACING DIVISION — a premium Formula 1 inspired brand where speed, precision and performance become the core of the creative experience.
The concept explores Direction A — CapCut as a Different Industry, turning CapCut into a complete motorsport ecosystem while keeping the brand recognizable through performance-driven design and visual storytelling.
Built with CapCut Design Studio:
🏁 Logo redesign
🏁 Full brand visual system
🏁 Advertising posters + key visuals
🏁 Packaging concepts + product appearance
🏁 Website landing page
🏁 Mobile app UI
🏁 Character / mascot design
🏁 Branded merchandise + collectibles
🏁 Motion visuals + style frames
🏁 Campaign KV + social assets + brand story pages
Every visual was developed through CapCut Design Studio exploration and shaped into one connected racing universe.
🎥 Process video attached
🔗 Figma presentation: https://www.figma.com/deck/M8JKYeuMnP0Mhw9sCUIGNy
Creator: Bianca Ursaru
Instagram: @ursarub
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