Freelance Art Directors in Florianópolis

Freelance Art Directors in FlorianópolisFreelance Art Directors in Florianópolis

Projects People

Jéssica Leonel

Florianópolis, Brazil

Brand Designer & Creative Strategist

$1k+: Earned

1x: Hired

4: Followers

Brand Designer & Creative Strategist

Cover image for HAKER was developed as a

HAKER was developed as a premium craft beer brand built around the concepts of strategy, focus, reading people, and calculated risk. Inspired by poker culture and competitive decision-making, the visual identity combines bold typography, dark premium aesthetics, and symbolic design elements to create a distinctive market position. Scope included: • Brand strategy • Naming exploration • Logo design • Packaging design • Product line architecture • Visual identity system • Brand messaging direction • Marketing applications The final system was designed to scale across multiple product lines while maintaining a strong and recognizable brand presence.

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Cover image for Westward Pilates was created as

Westward Pilates was created as a premium wellness brand focused on intentional movement, balance, and modern luxury. The project included the development of a complete visual identity system, covering logo design, typography, color palette, brand applications, social media direction, and content architecture. The goal was to create a brand experience that felt calm, elevated, and editorial while remaining highly functional across digital platforms. Deliverables included: • Brand strategy and positioning • Logo system and brand marks • Visual identity guidelines • Color and typography systems • Instagram content direction • Social media templates • Art direction and brand moodboards The result is a cohesive brand ecosystem designed to support long-term growth across social media, website, and customer touchpoints.

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Cover image for UGC-style video editing project developed

UGC-style video editing project developed for Nordweg, a premium leather goods brand known for combining craftsmanship, functionality and timeless design. I was responsible for editing and structuring the content to create a clean, modern and engaging visual narrative aligned with the brand's premium positioning. The project focused on transforming raw footage into platform-native content optimized for social media, balancing storytelling, product presentation and audience engagement while maintaining Nordweg's sophisticated visual identity.

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Cover image for Free Fall is an AI-assisted

Free Fall is an AI-assisted motion design project created for Fiber, a brand with which I have collaborated on multiple content and UGC productions. For this project, I was responsible for the video editing, motion design direction and integration of AI-generated visuals into a cohesive branded narrative. The objective was to create a visually striking piece that combined cinematic movement, modern aesthetics and product storytelling while maintaining consistency with the brand's identity and communication style. The final result blended AI-generated assets with professional editing techniques to create a unique and engaging visual experience.

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Art Director(6)

Murilo Santetti

Florianópolis, Brazil

Graphic Designer and Illustrator crafting impactful visuals

Graphic Designer and Illustrator crafting impactful visuals

Cover image for Coffee is Culture :: Behance

Coffee is Culture :: Behance

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Cover image for Jazz Festival :: Behance

Jazz Festival :: Behance

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Cover image for Burgz Gang :: Behance

Burgz Gang :: Behance

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Art Director(3)

Pedro Barbarotti Berben

Palhoça, Brazil

Cinematic AI videos & landing pages for bold brands.

Cinematic AI videos & landing pages for bold brands.

Cover image for Brazil lost to Norway today.

On

Brazil lost to Norway today. On my field, I decide the score. This video has no set. No camera. No cast. It only exists because I built it. The edge was never having the tool. It's knowing how to operate it. Want a video like this for your brand? Hit me up.

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Cover image for A cinematic reel produced entirely

A cinematic reel produced entirely with AI — no crew, no location scouts, no production budget. The project combines aerial landscape footage, a curated content gallery sequence, golden-hour lifestyle shots, and a direct-to-camera close-up into one cohesive visual story. Built to stop the scroll and make the brand feel like a film.

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Cover image for Everyone has access to the

Everyone has access to the same ingredients. The camera, the AI models, the platforms. All of it is available to anyone right now. You download it, you access it, you test it. But the dish that comes out — that was chosen by the cook. The composition. The timing. The decision of when to stop adding and just serve. Nobody teaches you that in a tutorial tab. You learn it by cooking, by failing, and by understanding what actually made sense on the plate. Making AI video is exactly that. The advantage isn't having access to the tool. It's knowing how to operate it.

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Cover image for You're looking at my face

You're looking at my face right now. I didn't record any of this. No camera. No studio. No crew. Just AI, and knowing how to operate it. This is what I do for clients in the real estate market: cinematic video production powered by generative AI. Full creative direction, prompt engineering, and post-production. The advantage isn't having access to the tools. It's knowing how to use them. my portfolio: https://soubarbarotti.com.br/

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Art Director(1)