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Gilberto Riveros's avatar
Gilberto Riveros
Ensenada, Mexico
AI Video Producer building high-performing ad creatives
New to Contra
AI Video Producer building high-performing ad creatives
Cover image for Produced AI-generated UGC ads focused
Produced AI-generated UGC ads focused on performance, building 15-second creatives from scratch with strong hooks, fast execution, and test-ready concepts designed to scale across multiple brands.
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Cover image for UGC AD TESTING SYSTEM
UGC AD TESTING SYSTEM
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Cover image for Built a workflow that turns
Built a workflow that turns market insight into high-converting ad creatives. Instead of guessing what to create, it structures the entire decision process — from audience psychology to final visual. Try it here: https://www.morphic.com/en/workflows/019dcab9-466e-7790-9aa0-6f311a3e44f1/ad-creative-generator
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Cover image for Most creatives don’t fail because
Most creatives don’t fail because of ideas. They fail because creative decisions are made without a system. That’s the real bottleneck in paid media: teams don’t lack creativity — they lack a structured way to decide what should be created in the first place. So I rebuilt how creative strategy works. I built a FLORA (https://www.linkedin.com/company/floraai/) Technique: UGC Performance Engine https://lnkd.in/gbC8ihVx (https://lnkd.in/gbC8ihVx)A repeatable system that transforms a single product brief into structured creative hypotheses for performance testing. Instead of random variations, it generates three intentional ad directions: → Attention: scroll-stopping hook → Conversion: direct response ad → Trust: social proof concept Before: Creative direction is based on intuition, with no shared framework. After: Creative direction is defined as structured hypotheses before production begins. This is the shift: From making ads → to designing the system that decides which ads get made. From intuition-based testing → to structured creative decision systems. This removes randomness from creative production and replaces it with repeatable performance logic. And this is the real change: Paid media is evolving from content creation… into creative engineering. Built inside FLORA (https://www.linkedin.com/company/floraai/) for the #FLORATechnique (https://www.linkedin.com/search/results/all/?keywords=%23floratechnique&origin=HASH_TAG_FROM_FEED) Challenge.
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