Leaders were walking into meetings cold because materials showed up minutes beforehand.
One page. Fixed sections. Issue, decision requested, background, positions in the room, risks. It closes with a single line: what we need from you.
The constraint did the work. One page forced the owner to decide what mattered before it ever reached the principal. Adjacent offices picked up the format without anyone mandating it. Illustrative recreation. No real records, agency or client.
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Insurance is boring. Alien abduction insurance is considerably less so.
I created this piece as part of a Stranger Things… About Insurance series, using weird-but-real policies to make insurance content entertaining while naturally connecting the story back to actual products and coverage.
The idea: get their attention first. Sell second.
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