Animation: Me, Sarah Buchan-Innes
Illustration: Gordon Beveridge
Account Manager: Rosie Street
Music and Creative Direction: David Beattie
It was such a privilege to bring these super fun colorful illustrations to life. Inspired by the Summer of Love-style psychedelia and the cool animation styles of that era, I had an absolute blast diving into every tiny detail to make them burst with personality.
Using the beat as an anchor to time each movement was really importnt. Then, taking each item and offsetting an path or a section really brings it to life.
I used C4D's sketch and toon feature to create this swirling effect. It was such a cool addition!
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Prototyping with real-world scenarios, even fictional ones, is one of the best ways to sharpen skills, so here's a "client-style" exercise: a website hero animation.
Keeping motion clean in hero sections is trickier than it looks. Every bit of movement needs to earn its place, or it just competes for attention instead of drawing people in.
This is a mockup solar flower hero, built and rendered in Blender using Eevee for fast real-time iteration. The animation itself is intentionally simple and the real focus here was on the rigging setup driving it.
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Had a random idea pop into my head: What if beauty products bloomed like nature?
I jumped into Blender to prototype this dandelion-inspired animation using Geometry Nodes. It’s a fun way to test radial distribution and procedural motion for product visualization.
Using The Body Shop's Swipe It balms as the "seeds" created this colorful, exploding sphere effect.
Sometimes the best motion concepts come from just playing around with physics and nature.
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