Projects in EdappalProjects in EdappalJust wrapped a full brand and digital build for SEEM Engineering.
UAE-based steel fabrication and structural execution.
The brief wasn't "make us look bigger." It was closer to: make the credibility visible.
We built the whole thing from scratch, brand identity, visual system, Framer website, and a custom internal Brand Hub in Lovable with invoice generators and a Claude-powered Brand Agent.
The identity had one constraint: it had to work on a safety helmet as well as it works on a screen. That's the test for industrial brands. Decorative doesn't survive the site.
Typography, color, layout, all of it built around a single idea. Fabricated, not designed.
The Brand Hub was the part that surprised me most. Got deep into PDF export logic, VAT invoice structure for UAE compliance, and AI-assisted document generation.
A lot of unglamorous work that makes the day-to-day functional for the team.
Sometimes the most valuable thing a studio can deliver isn't the visual.
It's the system underneath it.
Open for new projects. Hi Guys! 👋
For #ConfigMakeathon, we built a Y2K-inspired personal card maker using only Figma ✨
It’s
a playful space where you can design your own digital card—add your
voice, signature, stickers, and shape it however you like. Think of it
like a tiny, expressive corner of the internet that feels uniquely you.
You
can also explore cards from others, save the ones you love, and
discover personalities beyond portfolios. It’s part experiment, part
community idea.
We
didn’t fully finish everything we imagined—but even in its current
state, it showed us something exciting: you can recreate an entire era’s
vibe using Figma + AI + a bit of creative chaos.
This could evolve into something bigger—a shared space for identity, expression, and connection across the design community.
If this resonates, would love for you to check it out and share your thoughts 💛
Check out the card builder here: https://cardlab.figma.site/
Figma community post : https://www.figma.com/community/file/1649534649518073146/cardlab
X Post : https://x.com/KarthikBeladev/status/2067705538285289894
